Marketing: Ice Cream and Jerry

Market Research Report for Ben & Jerry’s Ice Cream By: Swati Sugandh Ben & Jerry’s Homemade Holdings, Incorporated started in 1978 when Ben Cohen and Jerry Greenfield bought their first ice cream scoop shop in Burlington, Vermont. Since then, Ben & Jerry’s has grown from being only offered in Vermont to other States and Countries around the world. Throughout the growth of Ben & Jerry’s Homemade Holdings, Inc. , many movements have been made in aspects of ingredients, packaging, advertising, and image.An example of these movements is branching out from common Ben & Jerry’s Ice Cream to Greek and Sorbet types of desserts. The support of Farm Aid and Fair Trade are two imperative factors in regards to image and ingredients for Ben & Jerry’s ice cream. In today’s society, customer awareness is vital in promoting anyone’s product in the instance for Ben & Jerry’s Homemade Holdings, Inc. their web site has been able to inform a wareness of the variety of premium flavors they offer, their memorabilia available in their online store, and all the benefits that Ben & Jerry’s Ice Cream offers their customers.Ben & Jerry’s Homemade Holdings, Inc. recognizes that the majority of their loyal customers are women between the ages of twenty to forty years old. Due to that fact most of the advertising done to promote Ben & Jerry’s ice cream is done in the areas that would reach this target market. Although Ben & Jerry’s Homemade Holdings, Inc. has many strengths there are some areas that Ben & Jerry’s could grow in and develop in order to reach future customers to widen their target market. Overall, Ben & Jerry’s Homemade Holdings, Inc. s a well known company that has been around for many years and will continue to be due to their dedication to their unique flavors and types of ice cream and frozen desserts. For the continual growth of Ben & Jerry’s the company is alway s discovering alternative ways to make and promote their company at all aspects of the creation of the perfect pint of premium ice cream. Ben & Jerry’s Homemade Holdings, Inc. strives to â€Å"create prosperity for everyone that’s connected to their business: suppliers, employees, farmers, franchisees, customers, and neighbors alike† (Ben &Jerry’s). There are many ways that Ben & Jerry’s has accomplished meeting these goals. First is their growing Fair Trade movement, this movement is about empowering small farmers in developing countries to compete and thrive in the global marketplace. Ben & Jerry’s buy’s cocoa, vanilla, sugar, coffee, and bananas from many different parts of the world. Additional ways that Ben& Jerry’s upholds their goals are by using cage-free and free-range eggs, and by their Caring Dairy program that only uses cows that have no rBGH (recombinant Bovine Growth Hormone).The containers of Ben & Jerry’s Ice cream is Forest Stewardship Council certified which means, â€Å"that the paperboard comes from forests that are managed for the protection of wildlife habitat, maintenance of biodiversity, avoidance of genetically modified tree species, and protection of traditional and civil rights, among other Rainforest Alliance criteria for healthy forests† (SEAR). Ben & Jerry’s offers over 30 different flavors of ice cream; they also have other types of ice desserts such as sherbet, and Greek yogurt for all customers to enjoy their favorite flavor and type.Ben & Jerry’s is a multinational corporation with their products offered all around the world. Although Ben & Jerry’s Homemade Holdings, Inc. has many strengths, they still have the weakness of the price of their product compared to their competitors. An example of this is one pint of Ben & Jerry’s is about five dollars, but for a half gallon of ice cream from Blue Bell it is only about seven dollars. Therefore, Ben & Jerry’s has to deal with many would be buyers that say I get more for my money from other ice cream sellers.Another weakness is that although Ben and Jerry’s offer many unique flavors, many customers prefer original flavors. Ben & Jerry’s have started to rectify this particular weakness by now offering original flavors with better ingredients to enhance the flavor. Lastly, Ben & Jerry’s is available to buy at many grocery stores; however, at those said locations many only offer a small portion of the flavors that Ben & Jerry’s offers. Thus, some customers never get to have the chance of trying many of the flavors. Even though Ben & Jerry’s is a multinational corporation with many ocations, and their products are around the world, there are still some opportunities that Ben & Jerry’s Homemade Holdings, Inc. could take advantage of. First off, Ben & Jerry’s could stand to update their advertising in the sense of some commercials, and social media campaigns. By doing this, they could inform people that do not know about their ice cream and all they offer, including a gift shop at certain locations and online. Second, Ben & Jerry’s could consider branching out and offering ice cream sandwiches and a half gallon of ice cream.This would allow them to reach people in the summer time that want a grab and run outside type of treat or, by offering the half gallon they could reach people that eat ice cream frequently and feel like a pint is too small. Society is a major threat for Ben & Jerry’s right now in the sense that society dictates that one should be very conscience of eating right and being thin. Ben & Jerry’s is held responsible for encouraging people to eat unhealthy with promoting ice cream, and therefore blamed for the â€Å"obesity epidemic†.To help promote a better image Ben & Jerry’s have started to offer the Greek yogurt ice cream. Another threat li ke many other markets is competition as stated earlier many competitors offer a larger quantity for close or equal amount of money. To try to counter this threat Ben & Jerry’s has started offering coupons. While considering all these strengths, weakness, opportunities and threats Ben & Jerry’s must always consider their target market which ranges from twenty to forty year old women, and anyone who has a sweet tooth. Ben & Jerry’s Homemade Holdings, Inc. trives to make sure there is absolutely no discrimination whether based on economic status, age, gender, or race. Customers of all ages and ethnic backgrounds are encouraged to try Ben & Jerry’s ice cream by having it available in all grocery stores in order to make them lifetime customers. Although society is changing Ben & Jerry’s Homemade Holdings, Inc. does recognize that women are still the primary grocery shopper for families, therefore leading them to be a good portion of the target market. à ¢â‚¬Å"The women being targeted are 20-40 years of age who’ll probably have a family size of two to five.The average family income is $30,000 plus†(Allen 20). Ben & Jerry’s Homemade Holdings, Inc. are targeting these types of women because they tend to care more about what products they are putting into their own bodies and those of their families. Since Ben & Jerry’s ice cream is made with the most eco-friendly and organic ingredients most women tend to appreciate it compared to other types of ice creams that might not use the best ingredients, they also tend to not gain as much value when they buy competitors ice cream.Even though Ben & Jerry’s target market is women, they are still trying to reach every possible customer by offering something for every type of ice cream consumer, in hopes of widening our target market. To ensure Ben & Jerry’s Homemade Holdings, Inc. is promoting their product to the before mentioned target market, we use th e best ingredients to ensure the value of the unique and innovative flavors of ice cream are made organically by using cage free humane eggs and steroid free milk from farms in Vermont and other states.Another beneficial strategy that Ben & Jerry’s offers are their availability of their products. Ben & Jerry’s initial efforts to market products involved selling their ice cream from the back of Ben's Volkswagen. In the following few years, they started selling through local independent distributors and opened franchises of their ice cream shop in several states. Then Ben ; Jerry added grocery store locations and the Ben ; Jerry’s web site, where customers can buy the premium ice cream from single serve cups to two point five gallon buckets.Ben ; Jerry’s recently started to open Scoop Shops across the nation. These locations offer ice cream cones and unique flavors not found in most grocery stores; thus, breaking into the ice cream parlor sector. Although B en ; Jerry’s Homemade Holdings, Inc. is not known for ice cream treats such as ice cream sandwiches or other such things; Ben ; Jerry’s does occasionally offer novelty ice cream treats, such as the â€Å"Peace Pops†. The strategy of offering Ben ; Jerry’s premium ice cream in most grocery stores and at Scoop Shops ensures availability.Ben ; Jerry’s Homemade Holdings, Inc. has been successful in creating brand loyalty with their target market by promoting their product through online advertising, street marketing and outdoor marketing. With these three types of advertising, the first one offers coupons for loyal customers to use and future customers the opportunity to try Ben ; Jerry’s ice cream at a discounted rate. Street and outdoor marketing involves offering free ice cream to people directly, allowing Ben ; Jerry’s to find out how people feel about flavors and Ben ; Jerry’s immediately.Similarly Ben ; Jerry’s Scoop S hops offer select deals on ice cream cones throughout the year. Another way that Ben ; Jerry’s Homemade Holdings, Inc. promotes their premium ice cream is by their â€Å"Peace, Love, and Ice Cream† campaign which was a movement that discovered the central values of all Americans. The primary goal of this campaign was to promote Ben ; Jerry’s charitable activities and target the emotions of the audience in an effort to create brand awareness and therefore increase sales within the product market.The campaign consisted of pictures of thrills, fun and excitement, from radio to printed advertisements in hope to increase awareness about Ben ; Jerry’s environmental advocacy programs. Many networks were thrilled because the â€Å"Peace, Love, and Ice Cream† campaign was a fun movement that allowed Americans to give back to the community through consuming tasty, frozen desserts. Ben ; Jerry's continues to grow daily by developing new products, new ideas, a nd new flavors for their public.Consumers around the world are well aware of Ben & Jerry’s tasty treats because of the firm’s execution of marketing concepts and bright visions. Ben & Jerry's mission of giving back to the community worked in various ways, and in turn, have evolved into one of the most prevalent ice cream companies of today. Ben ; Jerry’s product mission statement is â€Å"To make, distribute, and sell the finest quality all natural ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients, and promoting business practices that respect the Earth and the Environment. In order to achieve their mission Ben ; Jerry’s charges a higher price to enable them to create their higher quality ice cream and allow them to have a striving and unique Research and Development department. The price decisions are well synchronized with product design, distribution, and promotion decisions to create a cons istent and effective marketing program for Ben ; Jerry’s Ice Cream. The market and demand are other factors that stimulate the pricing system of Ben ; Jerry’s ice cream in the sense that the economics condition, competition costs, prices, and so forth all affect the price of Ben and Jerry’s products.For instance, in bad economic situations, people will reduce their expenses on secondary goods, and in this case ice cream is a secondary good. Ben ; Jerry’s have very distinguished competitors like Haagen Daaz and Blue Bell that will definitely affect the price of Ben ; Jerry’s ice cream. Since Ben ; Jerry’s is recognized as a high quality manufacturer of ice cream, they tend to pay very close attention to their competitors, especially when it comes to maintaining their quality and prices.Moreover, the prices of Ben ; Jerry’s products set correlating between their competitor’s prices and customer needs and expectations while still making a profit and abiding by their mission statement. A Ben ; Jerry’s Homemade Holding, Inc. is a company that values their brand loyal customers and is always striving to improve and better their premium ice cream. Although Ben ; Jerry’s does advertise and promote their company and product there are still ways that they could expand their scope of advertisement and perhaps include new forms of advertising.Television is a central communication for most families; therefore, Ben ; Jerry’s could establish recognition of their product by doing product placement with popular TV shows. Another way to use a television for advertising is strictly just using commercials; this allows the opportunity to inform those who do not know what Ben ; Jerry’s offers in their ice cream. Ben ; Jerry’s company is mostly popular in the Northern United States; however, Ben ; Jerry’s could possibly shift to Southern US, and outside of the USA to broaden their custo mer base.Social media marketing is becoming a necessity in advertising now that most people are connected to at least one form and owns a smart phone. By entering this form of advertising Ben ; Jerry’s could connect with a different generation and build up a following. Overall, Ben ; Jerry’s Homemade Holding, Inc. is an established premium ice cream provider and will continue to be so through their dedication to using the best ingredients, being inventive in creating new flavors, and connecting with consumers and future consumers. Works Cited Allen, Margarat, Emily Brockett, and Steven Allison. Peace, Love, and Ice Cream Campaign. † Ben & Jerry's Homemade Ice Cream Company. N. p. , n. d. Web. Ben & Jerry's. N. p. , n. d. Web. 11 Nov. 2012. . King, Rachael. â€Å"Ben ; Jerry's Imagine Peace Online. † Fast Company. N. p. , 4 Aug. 2008. Web. 11 Nov. 2012. . â€Å"SEAR 2011 | Ben & Jerry's. †Ã‚  Ben & Jerry's. N. p. , n. d. Web. 11 Nov. 2012. .

Apple Retail Team

Dear William, Hope everything is going well with you. Based on what we have talked through the phone last time, I would like to say some more to let you know better of me. Please  tell  us  about  why  you  would  like  to  join  the  Apple  Retail  team  and  which  position  you  feel  is  best  suited  for  you? Please  see  http://www. apple. com/jobs/cn/retail. html  for  a  competition  description. I would like to join Apple Retail team because I like the design and concept of Apple. As a customer using Apple’s products for so many years, I really enjoy the convenience and fun that Apple brings to me.Also, I’m a person good at communicating with others. If I working as a part of Apple, I can introduce to more people about how awesome Apple products are through my own experience. For myself, I will feel happier than ever to work for a company that I always love. After reading all the job descriptions I feel like Specialist suited me the best. -Please explain your experience/skills that you can bring to this position right now. Within my knowledge, a Specialist should have a very good communication skill and enjoy building a good relationship with customers.As an intern in HP, I have leanrt a lot about how to work with people since my job is doing customer service. I love to listen to what customers really need and know how to satisfy them. Also I am very familiar with Apple’s software which will help me fit into the job quicker. I have started teaching my friends how to use their macbooksas well as fixing some small problems for them since i was in high school. In addition, for a student just about to graduate from university, I feel full of passion and energy to work. -Please list any prior retail experience you have, what companies and positions?In fact, i have worked as a volunteer for Apple before in 2009. That was the summer when i graduated from high school and waiting to go to university. I was an Administrative Assistant in Sales Department of Dalian Apple Store. What i do was mainly introduce and sell Apple products to customers and set up a good relationship with them. -Have you applied to work @ Apple before? What was the result? No, this is my first time apply to work for Apple. Please return this to us so that you can be considered for current and future openings that we have. You can use English if you like, but both English and Chinese are fine.Also please send more details to me: – Your hobby Another important thing to me besides Apple is music. Thus, my hobby is to make music whenever I’m free. I was a Technical Director of the school broadcasting station while I was in high school and university. I also opened a music station in my blog to share and exchange music with other people. –  Your favorite life style photo – The Apple product you have used I have used most of the Apple products. For example, use ti me capsule to give wireless at home and store most of my documents and important stuff.Besides that, i have used airport express as well. In additon, I also have used iPod shuffle, nano, classic and ipad II. As for laptop, I have used MacBook Pro and Macbook Air. Furthermore, i used to own an iphone 3G as well. – Your English name My English name is Jockey. – Your English capability (Fluent /  Advanced / Workable / Basic)   I think my English is at the Advanced level right now. I can easily chat with others in English in daily life and I’m still improving myself by reading English news every single day. – Your simple format / update resume†¦.

Can a practice of world civic politics really change the nature of Essay

Can a practice of world civic politics really change the nature of discourse on environmental issues Discuss one issue w - Essay Example This involves the human activists who make policies and form groups through which policies are passed by changing the public values and ideas, empowering the local communities as well as imparting pressure on corporations. The method is mainly effective as the activist groups use it to ensure that environmental policies are passed. World civic politics- effects on environmental issues World civic politics can to a great extent change the nature of discourse on environmental issues. The civic politics can only be effective in a society and this forms the environment where the people live. This first focuses on the understanding of the social and cultural values that the people hold and bring so that it bears on the environment. It also involves the environmental issues faced and how the society mobilizes these values to forge environmentalism, form and sustain programs as well as create movements of environmental action in their communities (Gabriela, 2010). Besides this, it involves an understanding of the variations in cultural and political contexts which involves the differences in the environmental goals and objectives of peoples in different parts of the world. Environmental issues relating to various countries have been challenged by many states especially the issue of global warming, overpopulation and the effects it has on the environment, overgrazing, urbanization among others. World civic politics has come up to challenge and face this issue and this has so far worked, alongside facing many challenges. The main focus here is on the environmental justice. This follows the idea that everyone has a right to fair treatment in terms of the formation and the enforcement of the laws relating to the environment, regardless of their color, race or origin. This means that the various societies needs to have a better environ to live and is important in regard to formulation of the policies. Most impoverished and minority areas live in the populated regions of th e world and these policies seek to ensure that there is environmental justice to all people. Most activists groups involved with the changing of the course of the environmental effects use the direct action (Shannon, 2010). This involves the change of public values through policy making that are passed through advertising media like the televisions and magazines. This is commonly the first step after policy making since it is believed that changing the public ideas about a certain policy is mainly the original step of getting it passed. Environmental values are diverse and various governments deal with the issue of environment differently (UNEP, 2007). Population increase has had a major impact on the environment leading to massive environmental degradation. This is impacted by the effects which involve, urbanization, depletion of the natural resources and overgrazing especially in the developing countries of the world. The effects of this are a drawback in the economic development of these third world countries and a consecutive drop in the balance of payments and trade. Introduction of policies to control degradation in these countries brings a question of their adoption which may result to conflict and tension. For instance, in china, the values of laid-off workers contrasted those of the government’

The Weed Essay Example | Topics and Well Written Essays - 750 words

The Weed - Essay Example The story elucidates the cultural traits had been in vogue in the Indian rural areas for centuries, predominantly in respect of the exploitation of women at the hands of male dominant society. In the traditional Indian villages, the women do not have the right to choose the spouse of their choice. Instead, they have to submit to the will and commands of their father in order to enter into matrimonial relationship. Consequently, the majority of the woman folk has to spend the entire life with a person with whom they do not any record of meetings altogether. The same is also applied to Angoori, the protagonist of the story under examination. The short-story revolves round the life and activities of the only protagonist, who has recently got married in the street where the narrator/authoress resides. Her strict observing the veil, as per the traditions of the Hindu women of India, portrays her to be a conventional wife, who does not have any concern with the outer world consists of strangers belonging to both the genders. Hence, the protagonist appears to be a shy and cowardly young girl confined to her husband as well as the domestic chores and responsibilities without taking any notice of the developments being made in her social environment. Since Angoori has not entered into interaction with the outer world, she is taken to be a secluded type of girl by the narrator. Angoori had developed the habit of sitting under the neem tree at noon by the well, where the narrator also used to sit with some reading material. Her refusal to learn reading and writing, and declaring reading as a sin for the rural women was taken as a surprise for the narrator, though she got the point that Angoori was just refusing her offer of teaching her because of her indifference to the same. Hence, she appeared to be in internal conflict between her desire to learn reading and the traditions she had been imitating since her childhood, applying restrictions on the females’ seeking education. However, her inner desire to learn the same at the end of the story, where she expressed her inner longings to learn how to read and write before the narrator. The protagonist views the female desire of seeking union with male of her choice to be an outcome of the weed consumption, which the males keep with them and craftily make the girls eat the same by secretly putting it in betel. Since betel is traditionally consumed in Indian cultures, it is very popular among the males and females alike. Somehow, simplicity demonstrated by Angoori is really startling for the narrator, which could not be expected by any grown-up individual of urban area altogether. Thus, Angoori’s s presenting her to be an extremely simple girl is the rising point, which has been supported with her description of the arranging of marriages at villages by the father, elder brother or guardian of the brides. Somehow, her description of the elopement of girls after consuming weed by some male contradicts her previous statement about marriage phenomenon. Sitting idly and in a gloomy mood is quite unexpected for the narrator, who has always found her in a jovial disposition and smiling face. In addition, her silver ornaments have also been disappeared from her body along with her giggling from her lips. Thus, her disclosure about the departure of Ram Tara, the night watchman, is the climax of the story, which has not only snatched her jubilance and joys, but also created an urge in her to sing sad songs depicting lamentation on the departure of someone most desired. Her hidden longings for learning reading and writin

Econ assignment- 6 questions Assignment Example | Topics and Well Written Essays - 2250 words

Econ - 6 questions - Assignment Example b. The autonomous spending multiplier can be estimated as 6.99, [i.e. 1/(1-0. 0.8571) = 1/0.1429 = 6.99] with the marginal propensity to consume valued as 0.8571 (Economicae, â€Å"Autonomous Spending Multipliers†). c. Based on the provided information, the total government expenditures amounted to 2000 and the equilibrium value of real income in this economy has been calculated to be 6900. Thus, the amount of an increase in government spending that would lead to a 1000 increase in real income would be (6900+1000-2000) = 5900. d. The tax rate which needs to change so as to generate a 1000 increase in real income would be [(0.30/6900)*1000] = 0.04 (approximately). In this regard, the simple household income tax rate is 0.30, equilibrium value of real income is 6900 and the increase in real income is expected to be 1000. As household real income and tax rates are identified to be inversely correlated, to generate an additional real income of 1000, the tax rate will be required t o be reduced by 0.04, i.e. to 0.26. QUESTION 2 Let’s assume that in the late 1970s, the U.S. economy was operating at potential output with a natural rate of unemployment of 4 percent. In June 1979, OPEC was able to triple the price of crude oil. This led to a (leftward/rightward) ___leftward_____shift of the ___demand____curve. As a result, the aggregate price level (increased/decreased) ___increased____indicating a (fall/rise) ____rise___ in inflation. Additionally, actual output (rose above/fell below) ____fell below___potential output causing unemployment to (fall/rise) ______rise__. This combination of inflation and output is referred to as ______stagflation___. The newly appointed Chair of the Federal Reserve, Paul Volker, responded by decreasing the money supply, resulting in (decrease/increase) __increase_______in interest rates. This led to a (leftward/rightward) ____leftward__ shift of the _____supply_______ curve. As a result, the aggregate price level (increased/d ecreased) _____increased_____indicating a (fall/rise) ___rise__in inflation and (increase/decrease) _____decrease___in unemployment. In addition, Ronald Regan became president in 1981. His administration cut the tax rate and increased government spending, resulting in new levels of government deficits. This led to a (leftward/rightward) ___rightward___shift of the ___demand___ curve. As a result, the aggregate price level (increased/decreased) __increased____ indicating a (fall/rise) ___rise____ in inflation and unemployment to (fell/rose) ______fell___. QUESTION 3 a. The concepts of ‘off-shoring’ or ‘offshore outsourcing’ is fundamentally related with the shifting of production to any overseas subsidiary by a multinational firm. Moreover, it can also be described as conducting trade in the form of goods and/or services in different foreign nations. With regard to an offshoring model, it can be affirmed that the higher relative wage of skilled labors in the foreign country would eventually result in higher degree of skilled-labor intensiveness in the home country. Similarly, it is to be affirmed that the lower relative wage of high skilled labors in the home country would make skilled-labor intensive related actions less expensive in comparison with the foreign country. Thus, it can be stated that the home country labor market would desire to undertake its different production activities at the lower margin of the value chain for a given product (Chang, â€Å"

Historical Timeline and Essay Example | Topics and Well Written Essays - 1750 words

Historical Timeline and - Essay Example 1856: Sacking of Lawrence - The Sacking of Lawrence event occurs on May 21 in Lawrence, Kansas where devastating vandalism was done by pro-slavery supporters in order to put pressure on the territory to vote to support ownership of slaves. 1857: Dred Scott v Sanford - Dred Scott v Sanford is heard in front of the Supreme Court where Dred Scott sues for his freedom based on the premise that he was transported into areas that did not allow slavery so his ownership was therefore invalid. The court decides that 1857: Economic Depression - Economic depression affects the North more than the South, hurting the Democratic Party and setting up the Republican Party for further support and creating a foundation for the election of Abraham Lincoln. 1859: Harpers Ferry Armory - On October16 John Brown leads a raid on the Harpers Ferry Armory in order to arm slaves and create an army sweeping through Virginia and picking up slaves along the way, depleting Virginia of its slaves. The intent was to use the weapons only for defense, but the raid began with bloodshed and was ultimately unsuccessful. As a result of the raid, John Brown was executed by hanging. 1860: Republican Victory - Republican Abraham Lincoln is elected as the 16th President of the United States with only 40% of the vote in a four way contest fueled by the divide between the North and the South. The American Civil War began in 1861 after a series of economic issues, combined with the highly emotional and volatile results of the issue of slavery, resulted in the secession of seven states after the election of Abraham Lincoln in 1860. There were several specific events that created the political environment that would become ripe for the divide. Economic factors that were different in the North than in the South created resentments that caused the initial rift between the two areas of the country. Both the pro-slavery and

Critical Issue Paper Two Essay Example | Topics and Well Written Essays - 1750 words

Critical Issue Paper Two - Essay Example ted States homefront had a controlled economy wherein all aspects of the industrial and agricultural sector are managed for the interest of the national security. Production of houses, new automobiles and new appliances were stopped creating a shortage within the consumer market. Housing shortages, especially in the munitions center (industrial sections) of the country forced married couples to live with parents or any makeshift facilities. And since little housing was done during the Great Depression years prior to World War II, the home shortage problem grew worse till 1948. Incidentally, the â€Å"wartime efforts were focused on aircraft engines, army trucks and tanks.† Mass production for aircrafts, where the requirement was to build a thousand planes a day needed new methods and a larger less skilled workforce (composed of women workers), were implemented. Basic goods and commodities like meat, sugar, butter, coffee, gasoline, tires, shoes and clothing were rationed. Purchase of any desired item requires three (3) things, which are: 1) the store keeper must have the items; 2) the purchaser must have cash, and 3) the purchaser must have ration coupons. In general, the rationing activity was supported by the civilians, although black marketing activities existed. Black marketeers were usually hunted down and prosecuted for engaging in such activities that was considered illegal at that time. Rationing was necessary during the World War II at the United States homefront, because the needs of men and women who are serving abroad must be met and considered. Conservation of the aforementioned commodities and other basic items were significant factors for the overall success of the war efforts, since shipping capabilities were limited due to the conversion of public cargo ships to military use in order to aid the war efforts. Good paying jobs were available for anyone who liked to work, although salaries and wages were also controlled. Women joined the

Montessori Assignment Example | Topics and Well Written Essays - 2500 words

Montessori - Assignment Example ults for them to emulate; the challenge in raising infants may lie on the supervision of adults, but many adults don’t have the right knowledge on how to train up the infants 5. stacking rings – develop child’s motor, cognitive skills and self-confidence; object permanence box – allows child to discover varying concepts in the physical world; shape puzzles – will incorporate cognitive ability 100. identifying colors (color booklet, sense of visual), identifying parts of the body (parts of the body, sense of visual), identifying objects by feel (objects in paper bag, sense of touch), identifying sources of sound (cassette and poster, sense of hearing) 103. Primary goal: improve sensorial capability; secondary goal: to expose the child to sensorial experience; material: object permanence box; Presentation: allow the child to explore the box and the objects inside 1. throwing an apple will remind children that they are wasting what the nature has provided them; preparing other foods from apple can help children evaluate the many things that the earth can provide for human survival 3. slow down and work at your child’s pace – children needs to learn step by step but in a pace associated with his experience in life; share household chores with your child – this is to ensure practical application, training and exposure 26. Parents should guide their children. The positive thing about exposing the child to new technology is learning things in the advance world. It’s also convenient because of easy access. However, technology linked to listening activity may lead to diversion of child’s focus. In addition, this will lead the child to be exposed to other areas not concerning Montessori training. 51. go jump. The boy laughs. She sighs. She eats. She smiles. He nods. He swims. He licks. He smirks. She gives thanks. She said no. she hates it. Go run. Go swim. The bird flies. The dog barks. The cat meows. The rain drops. The sun shines. the wind

Financial management Essay Example | Topics and Well Written Essays - 2250 words - 1

Financial management - Essay Example Additionally, share of both companies Aguia and Pomba if traded in a perfect market, investors get significant choices to make preferred investment plans. Moreover, the capital structure of Aguia, which compose of both equity and debts and Pomba of all equity finance, will significantly affect the decisions of the investor prior to investing the share of any of these two companies. In the general context, stock investor’s takes there investment priority based on the strong fundamental aspects and strong balance sheet of the company. Moreover, the strength of the balance sheet will be evaluated not only based on the working capital adequacy or the positioning of asset but also the capital structure. Capital structure also plays a fundamental role. Additionally, the capital structure of the company will provide signal to the investors regarding the valuation of the company in the marketplace. For instance, company readily makes the decision to exchange part of debt in respect of the equity. This will likely increase the value of the firm and reduce the possibility of risk, as it will provide the signal in the market that the firm debt capacity have significantly increased. Furthermore, in the context it can be affirmed that the leveraged and unleveraged firm have different feature, characteristics, advantage, and disadvantages. For instance, having capital structure with debts involves obligations to payback interest. On the other hand, equity involves high cost and return to satisfy the shareholders. Moreover, in the case of perfect market investor’s will be in a position to analyze the market and the share prices with the available information. This can be done with the assistance of various technical analytical tools to identify the risk and return trade off in taking investment decision (Masulis, 1980). Correspondingly, if share of Aguia and Pomba is

Mercedes M class Essay Example for Free

Mercedes M class Essay This year Mercedes-Benz Company announcing the new M Class SUVs for their middle aged costumers. The M Class offers a stylish alternative to box-on-box SUVs, and can be equipped with as much off-road capability as most drivers would ever need. It doesn’t go light on luxury or amenities, either, and its cabin feels more like a Mercedes sedan than a premium sport-use. In fact, Mercedes has made an effort to step up its materials, fit and finish game on the inside of third-generation M Class models, and its efforts show. Market segmentation strategy The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are most likely to purchase your offering. There are four different dimensions used to describe a product’s market segmentation. These four things are demographic, behavioral, psychographic, and geographic. The most popular marketing segmentation used by researchers is the demographic segmentation. Demographic segmentation: Mercedes Benz M class demographic includes adults, both male and female, mostly middle-aged people. They are not very popular with youngsters since the brand is very expensive. Yes there is college kids and in some cases even high school kids with Mercedes Benz cars, but they were still purchased by their parents. Due to their relative expense, * 2013 Mercedes-Benz M class /http://www.caranddriver.com/news/2013-mercedes-benz-gl-class-photos-and-info-news The M class is targeted to people of middle to high incomes. Unlike Chrysler or GMC, for instance, Mercedes doesn’t offer prices ranging from high to low so the products don’t resemble consumers with a low income. Behavioral segmentation: is the most powerful approach because it uses actual consumer behavior or product usage to make distinctions among market segments. When referring to the M class behavioral segmentation, it is purchased among heavy users, it’s a car you can use on a day-to-day basis, whether going to work or to the grocery store. Most of the people that purchase the M class do it for different reasons; quality, beauty, speed, etc. Psychographic segmentation: the M class is commonly purchased among  people who have a family, since it’s a SUV. Some of the reasons its customers prefer the M class is for its safety, and by being a luxury car it gives you a certain status among society. When referring to the geographic segmentation of the M class, it is mainly targeted toward somewhat wealthy countries. The M class is sold worldwide m even though its biggest market is in the United States. Other target markets for the M class may include single males, females, single parents with or without children or teenagers, married couples, and males and females who are divorced. There are many different target markets for the M class and the ones mentioned before are its main target markets. Positioning: Mercedes Benz has always been known for delivering quality, reliability and its safety. Delivering Mercedes-brand qualities and features at a more moderate price is a luxury marketing strategy conceived with a long range vision. Their goal is to build lifetime brand loyalty by meeting the automobile consumer at nearly every price point throughout their progress through different life stages. In line with the Mercedes-Benz brand philosophy, the new Mercedes-Benz M-Class represents the embodiment of the Mercedes-Benz holistic safety concept of Real Life Safety, which is derived from what happens in a real accident situation. In combination with the front and rear deformation zones, the high-strength passenger cell of the M-Class provides a highly effective foundation for the occupant protection systems. Both active safety and driver-fitness safety in the new M-Class are further improved by assistance systems that will already be familiar, primarily from the S-Class and E-Class. Reference: 1. Benz says its like a three-row S-class, but theres also a heck of a lot of M-class. / http://www.leftlanenews.com/new-car-buying/mercedes-benz/m-class/review/ 2. Mercedes Benz M class /http://www.caranddriver.com/news/2013-mercedes-benz-gl-class-photos-and-info-news/ 3. On Mercedes Benz’ luxury /http://www.smallbusinessadvocate.com/small-business-articles/on-mercedes-benz-luxury-1111/

Philosophy Of Nursing Education In Terms Of The Role Of Educator

Philosophy Of Nursing Education In Terms Of The Role Of Educator The purpose of this paper is to describe my philosophy of nursing education in terms of the role of educator and learner, evidence-based practice in nursing education and useful teaching strategies. Three key issues in nursing education are examined: raising the educational level of nurses, increasing interdisciplinary learning opportunities, and preparing nurses to lead initiatives to improve care and enhance patient outcomes. These challenges are related to my goal as an educator. Role of the educator The role of the educator is to facilitate student development of critical thinking by helping the student build on existing knowledge and integrate curriculum content with clinical experiences. Peters (2000) described a teaching as a process of medication where the educator works as the interface between curriculum and student. Core competencies for nursing education have been developed by the National League for Nursing (2005). The competencies include facilitating a learning environment by providing structure to content and learning activities, goals and objectives, assessment, evaluation and feedback to students. In addition, the core competencies outline the role of educator in curriculum development and program evaluation. Educators should function as role models and change agents, working to continuously improve the learning experience. Educators should function within the academic environment and serve as leaders in scholarship through the development and refinement of evidenc e-based teaching practices. Finke (2009) outlines the scholarship dimensions of nursing education: discovery, integration, application and teaching. The effective educator is a facilitator, coach, mentor, and role model in continuous practice improvement. Role of the student Students build existing knowledge by interpreting new information through personal constructs and prior experiences. Students employ a variety of learning styles and have diverse educational needs and come to the learning experience with a variety of perspectives, expectations, and motivations. Students who take an active role in learning acquire important skills of scholarly inquiry and discovery. Svinicki (2011) described strategic learners as diligent and resourceful who are open to continuous learning to improve their practice. Benner (2010) identifies the ability to prioritize and a acquiring a sense of salience as central goals of nursing education. Through feedback, reflection, and discussion, the student creates meaning and gains awareness of personal constructs influencing his or her perceptions. Students develop skills for lifelong learning, a key to successfully adapting to ever-changing technology, information, and clinical situations. Useful strategies in nursing education The most useful strategies in nursing education are those that help the learner integrate clinical knowledge with patient experience. Emergency situations happen rarely in clinical practice and simulator training helps students gain confidence as they test their performance under a variety of conditions without risking harm to a patient. Benner (2010) describes several strategies educators use to enhance learning such as contextualizing patients experiences, and guiding students in learning how to respond to changing situations. Constructive planned feedback helps students improve their practice. Learning is also enhanced when the educator creates opportunities for students to integrate clinical experience with classroom content. Through clinical coaching and classroom interactions, the educator and student engage in an empowering social process aimed at the development of the student nurse. Narrative pedagogies are a useful strategy to help students learn to think critically through analysis and interpretation. Reflective journaling allows students to find meaning in clinical experience and explore feelings when clinical interactions are complex or challenging. Interdisciplinary collaboration on service projects builds a foundation of mutual respect and understanding of roles and boundaries and students learn from patients, families, communities and each other. The role of evidence-based practice in nursing education. Chisari (2006) Evidence-based elements of nursing education. Should be adopted by all programs. Mission to educate a nursing workforce maximizing their ability to provide safe, effective, patient-centered care. Oermann, 2007 Using evidence in your teaching. Strategies that work, so much content knowledge, simulators training best practices, Three most important issues in nursing education and why My goal as an educator I hope to impart the spirit of continuous improvement so that learners seek new knowledge and learning opportunities throughout their careers. I hope to contribute to the preparation of nurses who can practice effectively in complex, technological healthcare environments with the skills necessary to work with others in the efficient management of health information and resources. I hope to reveal the learning opportunities that exist in everyday experience as nurses interact with other disciplines and patients and families who are the experts in their care. Most of all, I want to teach nursing by example through respect, thoughtful reflection, and continuous refinement of my teaching practice.

Mean Filters :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Develop a Program that will implement the non-linear filters Abstract: The purpose of this project is to develop a program that implements non-linear filters. For this project we will research the mean filter and the Median filter. Introduction: The Idea of this project is to generate and image and implement different types of noise, then add them together and run them through a non-linear filter and see how the filter affects the output image. First we must locate and image then add the noise and run the image thru a non-linear filter to successfully remove all sort of noise corruption. We will compare two filters, the mean filter and the median filter, for a few simple cases. The purpose of the filtering operation is assumed to be an effective elimination or attenuation of the noise that is corrupting the desired images. In this report we will consider only the two-dimensional cases (image). The effects are better visualized with images. Background on non-linear filters: Non-linear filtering has been considered even in the fifties, since then, the field has seen a rapid increase of interest indicated. In our case the Multistage medians and median filters have been rather extensively studied from the theoretical point of view in the beginning of the seventies in the Soviet Union. These filters have been independently reinvented and put into wide practical use around 15 years later by western researchers. Non-linear FIR filters cannot be expressed as a linear combination of the input, but as some other (non-linear) function on the inputs. A simple example of a useful non-linear filter is a 5th order median filter. This is the filter represented by: This type of filter is extremely useful for data with non-Gaussian noise, removing outliers very efficiently. A significant amount of research effort has gone into the development of appropriate filters for various purposes. Statistics has taken a different tack to the problem: early approaches were similar to moving average filters. However, rather than using a simple moving average, the early work realized that linear regression could be used around the point we were trying to estimate; in other words, rather than simply averaging the five values around a point, a linear fit of the points, using a least squares estimate, could be used to give a better-looking result. Furthermore, we realized that 1)  Ã‚  Ã‚  Ã‚  Ã‚  Linear regression could be applied, so could other shapes, in particular splints. 2)  Ã‚  Ã‚  Ã‚  Ã‚  The weights for the instances used in regression could be changed.

Use of Theme, Setting, and Time in Ibsens Hedda Gabler Essay -- Hedda

Use of Theme, Setting, and Time in Hedda Gabler    Hedda Gabler, by Henrik Ibsen, is a work about a woman who manipulates the fates of others in order to fulfill her own desires. The title character is a woman who has recently returned from a six month "honeymoon" with her groom, Tesman, a man whom she does not love. She yearns for freedom, but she feels as if she cannot leave her marriage. To occupy her time, she manipulates the lives of everyone around her. Hedda kills herself after becoming engorged in her own manipulations. Through the use of theme, setting, and time period, Ibsen produces a work that uniquely portrays the sources of the motivations of this manipulative woman. Whether it be the burning of her former love’s manuscript or supplying him with the pistol to shoot himself, Hedda’s malevolence shows the ability of man to have total disregard for the life of another. Hedda coldly manipulates the lives of everyone around her. Through these manipulative actions, she ruins the lives of all of her acquaintances. Because she is not happy in her marriage, she attempts to forbid anyone else to live a content life. For example, after she persuades Eljert Là ¶vborg to consume alcohol, he ruins his reputation and loses something that is most precious to him: the manuscript of a book that he had been writing with Mrs. Elvsted. Although Hedda realizes the importance of this manuscript to both Là ¶vborg and Mrs. Elvsted, she chars it. Because Là ¶vborg and Mrs. Elvsted have put their souls into this manuscript, Hedda metaphorically relates her action to burning their child. This cold thoughtlessness demonstrates Hedda’s disregard for th e life of a fellow human being. Hedda’s actions ultimately lead to her demise. After giving ... ...nnot manipulate her own life. She does not want to remain in her marriage, but she lacks the courage to get out of it. Because of the times and her situation, she feels that she cannot leave her husband. It seems as if these manipulations are a sick form of entertainment for Hedda. One could regard this play as a purely feminist work or as the story of a woman who has no regard for human life. In either way in which it is regarded, Ibsen realistically portrays the motivations of Hedda Gabler through his use of theme, setting, and current events. Works Cited Hemmer, Bjorn. "The dramatist Henrik Ibsen." http://odin.dep.no/ud/nornytt/ibsen.html Ibsen, Henrik. Four Major Plays: A Doll’s House, Ghosts, Hedda Gabler, The Master Builder. New York: Oxford University Press, 1998. Mazer, Cary M. "Hedda Gabler." http://www.english.upenn.edu/~cmazer/hedda.html.

Diego Rivera Essay -- Visual Arts Paintings Art

Diego Rivera Diego Rivera he is a Mexican painter who produced murals on social themes and who ranks one of my countries greatest artists. He was born in Guanajuato and educated at the San Carlos Academy of Fine Arts , in Mexico City. he studied painting in Europe between 1907 and 1921, becoming familiar with the innovative cubist forms of the French painter Paul Cezanne and Pablo Picasso. In 1921 Riviera returned to Mexico and took a prominent part in revival of mural painting initiated by artists and sponsored by the government . Believing that art should serve the working people and be readily available to them , he concentrated on painting large frescoes, concerning the history and social problems of Mexico, on the walls of public buldings.His works during 1930s included ...

Leadership and Theory Essay

Kirsty and several colleagues set up a new company when they left Mr Bakes, a medium sized bakery company. Kirsty had members of her Senior Management Team which are all females, mid-twenties and with no experience in the company management. However, Kirsty made a decision to set up a new innovational company and set standard requirements for the company. After that, she perceived three main problems in the initial phase after the foundation of the factory. First of all, there is a serious financial burden forced on the Senior Management Team. Second, some fractures have appeared in the SMT’s riendship at the initial stage of establishing a market. Third, there are some negative treatments from their competitors. To sum up these three main issues, Kirsty commented on her way of seeing the company through the start-up phase. She said that she had a vision and tried to make it clear to staffs to make them going the same way towards one goal. Otherwise, she not only devoted herse lf to dealing with all problems that the staff had but also trusted her staffs to be fully committed to what they wanted and was open to any idea on how to make that vision come true in reality. In view of the ways of Kirsty’s leadership, it is not hard to find out the three modern leadership theories and approaches in her comments. This report will make a critical analysis of the strength and the weakness of Kirsty’s leadership for The Sandwich Factory by using the knowledge in leadership. Main Section: Leadership Theory Development On the basis of the leadership conception we can defined that â€Å"leadership is a process whereby an individual influences a group of individuals to achieve a common goal† (Northouse 2007:3). This definition emphasize on three key points — ‘process’, ‘influences’, and ‘common goal’. Moreover, leadership is giving direction aligning people to the vision and helping them cope with changes. For instance, the CEO of Apple Incorporated, Steve Jobs was a leader who provided the strategic vision as the managing director to his whole company. With the development of leadership theory, some academics put forward a few methods of leadership step by step, from the original Trait Approach to the current Ethical Leadership Approach which has experienced several periods of evolution. People seek more information to answer what makes a good leader and how to be a good leader. Most of them believe that owning the ability of leadership could improve their social positions, personal cultivations of ideological morality and the quality of life. Many successful leaders are well equipped with good personal traits and comprehensive professional knowledge. In addition, they hold their opinions with persistence and bravely face new challenges and changes. In this case study, the principal theory is modern approaches of leadership. It contains path-goal theory, leader-member exchange theory and transformational versus transactional theory. Then, it will make a particular analysis on these theories in the following sections. Path –Goal Theory Path-goal theory first appeared in the leadership literature in early 1970s. It builds on behavioral and contingency approaches which are concerned with how leadership behavior can motivate the satisfaction and performance of a follower in an organizational surrounding. It emphasizes the relationship and leadership behaviors between subordinate’s characteristics and task characteristics. The main challenge of a leader in organizations is to use a leadership style that best satisfies followers’ motivational needs and to steer followers along a path to achieving the common goal, which seems attractive and increase followers confidence. House and Mitchell (1974) described four styles of leading subordinates which consist of â€Å"Directive Leadership, Supportive Leadership, Participative Leadership and Achievement-oriented Leadership†. It is used to analyze complicated relationships in an organization. The path-goal theory has several effective features. First, it explains how various leadership behaviors interact with followers and task characteristics and how to choose an appropriate leadership style to affect subordinates’ satisfactions and work performances. Second, path-goal theory is that â€Å"it attempts to integrate the motivation principles of expectancy theory into a theory of leadership† (Peter G. Northouse, 2010, p. 133). A third positive feature of path-goal theory is that it affords a very practical model. Although path-goal theory has these positive features, it also has some opposite sides. First of all, this theory is so complex and broad which includes so many different correlative conditions. Therefore, with a specific organizational context, it is so difficult to use it to ameliorate the leadership process. A second criticism of this theory is that â€Å"it does not give equal attention on all relevant aspects and the research results do not provide a full and coincident conclusion of the essential suppositions and consequences† (Evans, 1996). This may be due to the imperfection of measuring method in leadership behavior and measurement scale in work structure. What’s more, this approach attaches importance to ‘people’ factors, whether leaders or subordinates are all complex man and there are many factors to influence them. This will definitely affect the full play of the transformational leadership. The transactional leadership is different from transformational leadership which does not focus on followers’ personal development. It was put forward by Hollander in 1978. Hollander deemed that â€Å"leadership happened in a given situation, leaders and followers maintain a transaction process. Leaders by a clear task and persona’ needs to guide and motivate subordinates to complete the organization’s goals†. â€Å"Transactional leaders are influential because it is in the best interest of subordinates for them to do what the leader wants† (Kuhnert & Lewis, 1987). Transactional leadership could become a tool for private gains. It could be excessive emphasis on ‘bottom line’, thus become a ‘short-term behavior’, only consider the pursuit of efficiencies and the maximization of profits and ignore some long-term things. It could also make followers to fall into an immoral and irrational zone with the powerful pressures, excessive rewards and punishments. The most deadly is transactional leadership only knows to use of tangible and intangible conditions to exchange values with subordinates for getting the leadership. It is not able to give employees the significance of work. Thereby, the transactional leadership could not arouse the enthusiasm of employees or develop their creativities. On the basis of these two theories, it caused a new thinking but it is difficult to have an absolute answer about which leadership approach is better. Transformational leadership has its applicable conditions and transactional leadership also has its stage. So, with a contingent method, it should apply to a special situation. The most important thing is the balance of transformational leadership versus transactional leadership. It is about being transactional in a transformational way. The case study five points out that Kristy had protection, motivation and vision at the same time and totally trusted her subordinates. The followers accepted and enjoyed the devolution and the responsibility. Kristy is not a control freak. She made the challenge in a constructive way. Now the company has new customers every week and broke into new markets. The change never stops in The Sandwich Factory. Kristy used the transformational and transactional theory to finish the process of satisfaction between she and subordinates. She made subordinates recognize the responsibility and the signification of their tasks, and also gave high expectation to inspire them to achieve the common goal. She cared about the demand, ability and desire of followers. Otherwise, she listened, developed and guided her subordinates to grow up in challenges. Conclusion To sum up the whole report, it would appear that every leadership approach has its benefits and drawbacks. Leaders have to choose and combine some useful aspects form these leadership styles and use it to fit for the company. All of the leadership approaches enhance the prospective of company and the relationship between leaders and followers. Therefore, knowing the subordinates’ traits is the primary responsibility. Then, balancing subordinates’ demands with organizational targets is to make sure the organizational development in a straight way. Furthermore, the relationship between leaders and followers is complex and contextual. No leader could predict with any certainty how changing circumstances and events might affect the relationship with followers. The emotional connection with staffs is one of the effective ways to complete the leadership role in an organization. Not only pay attention to the business profit margins, but also concern with the subordinates’ work-life balance and well-being. The leader with high emotional intelligence could be easier to influence their staffs. Making staffs in one group and concentrate their efforts in organizational aims. In conclusion, the creator of The Sandwich Factory has her special personalities and managerial methods. She used three modern leadership theories and put them together to lead subordinates. At the end of Kitsty’s comments, she indicated that ‘change never stops’. Facing the change in interior and exterior circumstances, leaders should change their styles in a positive direction especially being true to followers which could help leaders easily get the dependence from followers.

Reflection Paper on New Testament’s Fulfillment of Some Promises

In fulfillment of prophesies in the Old Testament, Jesus demonstrated the divine execution of some physically expected events. One would need to understand that prophesies were actually not perfectly fulfilled only if a cross examination is done with a normal human scope of reasoning. These things are basically for those who have an in-depth insight into the divinity of supernatural. For example, the search for a home is a placement for dominance of Jesus messages in the heart and thoughts of men to always act and conduct themselves according to the principles of the father.This is further exemplified in the disciples’ behavior in Antioch when their characters were termed Christ-like. In the fulfillment of a search for a physical home, it is expected that the chasing away of the marketers from the temple would precede the establishment of a home. I think the scripture equally emphasized that the son of man has no place to lay his head even while birds do. It is the preparation for a temple devoid of corrupt market practices, theft and other unholy events. The temple is meant for believers to come around and observe the Sabbath routine, to read the books of the law in order to bring men to God the more.Truly Jesus had no home, preaching of gospel from place to place, wandering from town to town, preaching the kingdom of God and the readiness of men for his second coming after crucification and resurrection. Jesus is not of this world, he came on assignment. I think he clamors to recruit men to believe in the Kingdom of God. He finds rest or fulfillment in seeing teaming number of people believe through the demonstration of great miracles and healings of diseases. He stressed that believers are those who keep his words, these ones he called his people. Since one finds home among his people, it means irrespective of physical homelessness, one is secured within a virtual home among his followers.When Jesus said he would reconstruct the works of years in thre e days this raised a lot of troubles in their mind and courageously they asked how this would be possible. Though Jesus believed that only sign and wonder could make them believe, he placed more emphasis on the divine by further preaching the summary resurrection after three days of death from the sinful nature of man. The death signified the purification of believers and the reconciliation to God. I think he eschewed the physical explanation since that was not his focus and also to further enrich them with wonders that initiated deep thirst for more conviction on him being the Son of man. Thus, after his resurrection, the disciples remembered the statement of building the temple within three days.This does not only led to strengthening of their faith, they also go all out preaching the good news of what the strongly believe in, even to the point of death. Concerning the relationship between humanity and God, humans are expected to reason in the divine as only this can make man comp rehend the scripture. There is a need for reconciliation of human’s blemish flesh to God to ease communication flow at every junction of our life when we need God. His death body on the cross has done this but only for the believers that have permitted Jesus to have a place in their hearts.Jesus changed the destiny of the worlds through his rising (resurrection) from death in addition to signs and wonders performed. When the believers confirmed the prophesies that had gone ahead of the event with the actual event taking place at ages interval, believing is no more an insecurity issue for deep thinking ones. The persuasive gospel of eye witnesses who were his disciples and later became the Apostles is sufficient to re-oriented the destiny of the world in preparation for the coming end – the second coming of Jesus Christ.

7-11 Japan Case

ISOM 319-E Operations Management Case: Seven-Eleven Japan February 7, 2013 Part A Some different ways that a convenience store chain can be responsive are they can intergraded information systems, additional capacity which are manufacturing, distribution centers and retail store, they also can increase safety inventory, increased number of deliveries, and increased product variety and availability. Part B Some challenges and risks with micro-matching supply and demand using rapid replenishment are the risk for local capacity which is capacity is decentralized, leading to poorer utilization.The risk for local inventory is obsolete inventory, and it needs the extra space. The risk for rapid replenishment is increasing the cost of replenishment and receiving. The most risk is when supply and demand are not matched, and inventory excesses and shortages occur. Also, it will increase the transportation cost. Part C 1. Facility location: Majority of its new stores in areas with existing clu ster of stores. There are many stores in a particular area. Entry into any new market was built around a cluster of 50- 60 stores supported by a distribution center.Such clustering gave seven eleven Japan a high density market presence and allowed it to operate an efficiency distribution system. 2. Inventory management: Four categories of food are chilled temperature, warm temperature, frozen and room temperature. Seven Eleven’s information system manage inventory through their graphic order terminal and receive inventory using the scanner terminal. POS register of Seven Eleven tracks inventory at a very detailed level, and also manage deliveries to match demand by time of day. 3. Transportation: The transportation system is flexible to maximize responsiveness while also achieving efficiency.At seven Eleven Japan, all stores are close to each other, and the distribution center is located near them that can make one round delivery to all the stores faster, and more convenient. While at U. S, the stores are not close to each other for a convenient delivery, and they should use outsourcing. 4. Information infrastructure: Seven-Eleven Japan attributed a significant part of its success to the Total Information System installed in every outlet and linked to headquarters, suppliers, and the Seven-Eleven distribution centers. The scanner terminal improves the efficiency of the delivery process.The store computer linked to the ISDN network to communicate among the various input sources, tracked store inventory and sales, placed orders, provided detailed analysis of POS data, maintained and regulated store equipment. The POS register also keeps up the data information on customer sales, and cashiers records the age and sex of the customer. Part D When Seven Eleven doesn’t allow direct store delivery in Japan, but has the entire product flow from its distribution center, the benefit that they can get from this policy is the coordination, flexibility, respon siveness.They also can manage less relationship in which the retail stores don’t have to work with each of the vendors, but only the distribution center. Direct store delivery more appropriate for the seven dream delivery concepts. Seven Eleven Japan would not be appropriate except one store has the serving local preferences. Perhaps, it also appropriate for emergency shipment or unique with onetime items that is heavy. Part E In the point of view, the 7dream is a good idea to the customers who prefer to buy online and pick up in local convenience store. However, the issues ight be that 7dream would use up storage space, and require the store to be able to retrieve specific packages for customers. Also, the transportation will cost money, and sometime customers would cancel their order, and the packages already delivered to the local store. 7dream will use up storage space and require the store to be able to retrieve specific packages for customers. We think the 7dream concep t is likely to be more successful in Japan than the United States because the size of Japan is much smaller, and compare with the number of stores. There are 10,615 stores over Japan and 5,798 in United States.The small size of land and the great number of stores in Japan means that the density of the stores is very high. Therefore, customers can access to stores easily. On the other hand, the low density of stores in United State may cause inconvenience to customers. Part F Compared the geographic dispersion of Seven-Eleven stores between Japan and the U. S. the stores tend to be dense in Japan. Using the DCs distribution system can maximize to fill full every delivery truck, and decrease the delivery frequency to each store. Thus, it can reduce the delivery cost. However, in the U. S. he stores are not as clustered as in Japan. It is hard to make sure every outbound transportation truck full with delivery items. Using an outsourcing transportation can ensure the delivery trucks fu ll, cut down the transportation cost, and urge the shipping fast. Part G Based on the different market demands, the fresh food items are classic and simple in the U. S. stores. Moreover, the fresh food sale is lower than Seven-Eleven Japan. The U. S. stores need the fresh food item to deliver daily or every two days. Therefore, using the outsourcing food distributors can reduce the production and transportation cost.However, the Japanese customers request the stores to provide the variable fresh foods. More than 50 percent of food items change in the course of a year, because of the seasonal demand and new products promotion. In addition, its food delivery schedules should be flexible enough to match supply with demand. The fresh food items are delivered twice or three times per day. Hence, the in house distribution function is more suitable in Japan. It needs dedicated manufacturing plants to produce only fresh food for Japanese stores, and the dedicated DCs to ensure repaid and de livery.

Research CSS (level 1) vs. CSS3 Essay

The latest version of CSS is the CSS3 version which basically differs from CSS2 in the incorporation of Modules and other changes. Modules enable the designing to be done in a lesser time with more ease while updating individual features and specifications. The CSS3 version supports many more browsers than CSS2, but make sure it works on all operating systems and browsers. Other major changes include CSS Selectors which CSS2 had simple selectors and the new version calls the components as a sequence of simple selectors. Pseudo elements because many Pseudo elements have been added that allow in-depth yet easy styling. Also a new convention of double colons ‘::’ has been introduced. Style properties let multiple background images be layered in the box using different elements like background image position and repeat. Border style is the styling of borders that extended to images and rounded designs which includes creating image of the borders and then automatically apply image to the borders through CSS. Additions in Properties include border-radius, image-source, image-slice, and the values for width outset and stretch have been added in CSS3. It also features properties for managing boxes like shadowing, wrapping and breaking have been added. The best part of CSS3 is that it has done away with complex structures for div tag and makes it easy for hassle free designing of multiple table-less columns. This can be simply done by putting in the number of columns in the browser that need to be added in the body element along with their width, color and height to make the text flow through the columns with ease.

Legislative Process in Arizona Essay Example | Topics and Well Written Essays - 750 words

Legislative Process in Arizona - Essay Example The first step is proposing the bill to legislation. If there are no objections on the bill, it will be sent to the appropriate committee. If there are objections on the bill, it's put on the Calendar and postponed to another date. The bill will also become available to the public on the next Congressional Record (Elllars). The days before committee meetings tend to generate greater public attention on the bill, resulting in an increase of lobbyist and interest groups. During this time period, bills will be subjected to the amendment process. (Gnant, 1999). If the bill makes it through the committee meaning, the process is still nowhere near complete. The Rules Committee must also approve that the bill is constitutional. All senators will come to discuss open bills during the caucus, but there is no formal voting. The Committee of the Whole can then decide to pass it on to be approved by the president (Gnant, 1999). There are so many processes to passing a bill into a law. It is because of these processes that make Arizona legislature so unique. From the time that a bill to proposed to become a law, public opinion can have great effects on the outcome. The legislation in Arizona give much more political power to the average individual. To exercise this power, citizens should be informed of current initiatives or legislative bills that are being considered. Anyone can access these bills through the Arizona Legislative website. One bill that is currently in process is SB 1108, which states, "The primary purpose of public education is the inculcation of the values of American citizenship." (Forde, 2008.) This bill would put restrictions on race-based organizations in public schools. Personally, I disagree with this bill and believe that it infringes on our right to express who we are. I believe that banning these types of organizations is a way to force students to assimilate. The idea of multiculturalism is dead in the United States as it is. This bill further illustrates our ethnocentricism, or "displaying the emotional attitude that regards one's own group or culture as superior and is contemptuous of other groups and cultures." (Jain, 1990). Banning race-based organizations would strengthen the belief that American culture should ride over anyone else's culture. Believing that an immigrant can and should completely throw out their old customs and culture is obviously ignorant and ethnocentric, but banning minorities from organizing with people they share an ethnic identity with is almost just as ignorant. For many students, the idea of assimilation is a challenging factor that plagues them for years. Having these types of organizations can help them to be more comfortable in American culture while also developing bonds with people they identify with. To ban r ace-based organizations is to force assimilation, and the law should not be passed. Clearly, the political process is a significant role in all our lives, whether we choose to participate or not. Luckily for the people of Arizona, the voice of the public can be heard far more clearly than many states. No matter where you live, however, you have the responsibility to stand up for what you believe in and take advantage of our democracy.

Management Assignment Example | Topics and Well Written Essays - 750 words - 4

Management - Assignment Example This role is ensured through a number of means including planning, designing, supervising and controlling the process of production (Maloney, 1998). Operations management is highly important in ensuring the achievement of two major goals, which are the effectiveness and efficiency of the business operations. By effectiveness, reference is being made to the fact that it ensures that customer and consumer specifications and expectations are met whiles by efficiency, reference is being made to the need of ensuring that limited available resources are well used to accomplish estimated rate of production. Operations management is needed both in the service and manufacturing sectors but given the fact that the manufacturing sector requires several components of production than the service sector, it would be said that operations management is more needed in the manufacturing industries than in the services sector. After all, in the manufacturing industry, there are more processes to follow , which demand operations management than in the service sector. 2. Discuss the use of PERT/CPM techniques for managing projects. Describe what PERT/CPM does. Discuss advantages and disadvantages of using it. What other techniques might you choose to manage your project? With the advent of technology, there have been a lot more inventions and innovations that have been devised to ensure that project management go on more easily and accessibly. Most of such technologies make use of software that is integrated into existing roles played by project managers. Some of these tasks are statistics and algorithm. With program evaluation and review technique and critical path method, project managers are offered the opportunity to have a digitized versions of statistical and algorithm functioning in project management. More specifically, program evaluation and review technique and critical path method are structured to analyze and symbolize the individual tasks composed in getting the project completed (Maloney, 1998). The advantages associated with these two techniques are that they aid in analyzing the total time needed to finish given tasks. This is so because they analyze all independent tasks involved in the project. Again, they undertake the general scheduling of projects activities. All of these not withstanding; there come disadvantages in the sense that they are hardly scalable for minute projects (Campos and Root, 2006). In the absence of these two, beta distribution and activity diagram could be used to manage projects. 3. What are economies of scale in a manufacturing plant? Do they continue forever? What are diseconomies of scale? How might you decide the optimal size of a plant? In a typical manufacturing plant, the rate of production over time is often fixed. For example, for a given period of time, it is known that on each day, X number of goods will be produced. Due to business growth and decline purposes, there are times that the rates of production wi th changing economic factors. This is where economies of scale and diseconomies of scale come in. basically, economies of scale is said to have been reached or attained when the scale of output increases as the cost per unit declines (Campos and Root, 2006). In such a situation, the resulting short to medium term effect is that revenue and general turnover of the manufacturing plant will increase. Economies of scale often come about because of expansions that lead to several goods and products being produced at lower costs. Economies of scale do not occur forever because of fluctuating growth rate and microeconomic factors. Diseconomies of scale could be said to be the direct opposite of economies of scale

Aviation Security & its Impact on Airports Term Paper

Aviation Security & its Impact on Airports - Term Paper Example This particular fact is even less arguable than the first two, and has in fact become common knowledge. It is precisely because of this that every airport, without exception, will have more than a few shops and establishments operating there, hoping to make money off the many inbound and outbound passengers – so much so that some airports could easily be mistaken for full-blown shopping malls. Fastfood chains are also omnipresent in airports for those who wish to grab a bite before or after a long flight, not to mention travel agents for those who wish to avail of tours and other travel packages. However, there are also those who would use such knowledge to achieve much more sinister ends, such as al-Qaeda who precipitated 9/11 by slamming airliners into the World Trade Center as well as the Pentagon. An even more recent example is what happened in August 2006, where airports all over the United States, United Kingdom and Canada had to beef up security due to imminent bomb thr eats – especially notable for being the first time the US Terror Alert Level had ever been raised to ‘red’ (Barrot, 2006). Without a doubt, then, airport management has the responsibility of ensuring the safety of their arriving as well as departing passengers. It was in fact the aforementioned incident that led to airports the world over stepping up their security measures permanently. While airport security could hardly have been called lax since 9/11 (Transport Security Administration, 2011), the most recent update to airport security has included a more thorough body check that includes the crotch – an addition that has seen fierce debate on whether to prioritize safety or privacy of passengers. This being the case, this paper aims to examine the very concept of airport security, from the simplest possible definition to the currently existing security measures. All in all, the intent is to reflect whether the current security measures are adequate, whe ther they are lacking, or whether they are a bit excessive, and then from there, to make suggestions on what can still be improved. Airport Security – An Overview Belger (2001) of the US Federal Aviation Administration defines airport and aviation security as a set of techniques and methods employed to safeguard aircrafts and airport, passengers and crew against crime, as well as to support national security and counterterrorism policies. Inbound and outbound passengers, regardless of reputation or stature, are subject to a thorough search for weapons, drugs, explosives and other contraband in order to make flights as safe as possible (Schneier, 2004). Not even well-known public figures are exempt from this SOP, as evidenced from how even Senator Al Gore himself went through such a stringent inspection. As detailed on the website of the Transportation Security Administration (2011), over 700 security checkpoints and over 7,000 baggage checking areas exist all over Americaâ₠¬â„¢s checkpoints today. Each day, in cooperation with the Department of Homeland Security Technology Research Lab (TSA, 2011) new technologies and procedures are being tried and tested in order to maximize the efficiency of security checks with the intent of ensuring utmost safety and security for traveling passengers. An estimated 43,000 Transportation Se

Discuss the questions the research PowerPoint Presentation

Discuss the questions the research - PowerPoint Presentation Example Inflation targeting argues that an approach may not be operational due to time that monetary policy affects inflation, and also difficulties in forecasting inflation. These problems are the reasons for policy making should target money and exchange rates as well as other variables that are more directly controlled (Kohn and Robert, 309). The rate of inflation is fundamental determinant for the discount rate that is used to calculate the investment present value (Bernanke and Mishkin, 143). Changes in the rate of inflation affect market valuation of stock. There are various ways to construct and forecast this inflation rate and also the rationale of the methodology. Consumer price index (CPI) relies on simple analysis but more technical in forecasting the inflation rate. The technical analysis mean that prediction using Consumer Price Index that has passed and is related to an inflation rate data than prediction using economic data e.g. trends of commodity prices and employment wages( Bernanke and Mishkin, 122). Inflation rate momentum for the forecast is more important than the reversion. This means that inflation rate does not undergo reversion on its trend quickly on long term and short time changes in Consumer Price Index which are indicative of future changes and not changes in Consumer Price Index on a distant past. Forecasting using CPI requires construction of various different forecasts of a year before the annual CPI inflation by use of variables and method. Variables are CPI inflation, measures of inflation and economic activity and also the inflation expectations. These may be obtained through survey. Our study involved constructing many different forecasts of one-year-ahead annual CPI inflation using a number of variables and methods and then comparing the accuracy of those forecasts. Variables included CPI inflation, core measures of inflation, measures of economic activity, and inflation expectations obtained from surveys. Empirical models

Ethics Essay Example | Topics and Well Written Essays - 500 words - 35

Ethics - Essay Example In addition, ethics creates a professional working environment while regulating employee behavior towards a more profitable organization. Ethics also encourage the establishment of a solid framework to reward or reprimand employees concerning their conduct. In addition, ethics facilitate actualization or job satisfaction. One of the best ways to enhance professionalism is through leadership where leaders serve as a role model for the staff; moreover, leaders should be in the first line to practice what they ask of their employees. Therefore, as a project manager, it is more efficient to establish democratic leadership, which calls for consultations with all stakeholders within an organization. This would enhance the flow of ideas as well as information and ensure that all employees play a role in the decision making process. The decisions made should emulate ethical values as a basic step towards employee empowerment and encourage teamwork, which in turn, leads to attainment of a higher level of performance. An effective project manager should act to motivate staff members and establish a professional relationship. This can be best attained by defining a viable framework for rewarding or punishing employees. The framework encourages employees to abide to ethics and laid down standards of operation, where they are then rewarded for their efforts. Employees who deviate from the norm are thusly subjected to punishment in accordance to established values. In order to instill code of conduct within the organization, the project manager should also organize training seminars for employees. This is aims to inspire the workers, sensitize them on the importance of practicing professionalism by upholding ethics, and set policies. Emphasis should be placed on the benefits of respecting professional ethics and the code of conduct. This is concerning proper utilization of resources, efficiency and fluency of projects undertaken

Business Relocating to Third World Countries Pay Cheap Essay

Business Relocating to Third World Countries Pay Cheap - Essay Example (Vestring Till et al, 2005) Source: Bain & Company, 2005. Reasons There are several reasons attributing to this shift of both the service sector and the manufacturing factories to third world countries. Apart from cheap labour that is available, people in these countries have become a highly educated workforce in terms of manufacturing, R&D and engineering. Countries like India and China have succeeded in providing cheap labour while at the same time maintaining quality. Data shows that 77 global companies have set shop in India. (Vestring Till et al, 2005) Cost of manufacturing in countries like Taiwan and Singapore is one fourth of the cost of manufacturing the same component in countries like Germany. Other reasons why some of these third world countries attract off shoring of factories is that it enables these MNC’s to expand market base. Having a manufacturing hub in Asia or Latin America helps them to cut transportation costs and engage in expanding business operations i n these countries. Emerson for example has put up shop in Asia and Mexico with its engineering and manufacturing being done at China, India and Philippines. Source: Bain & Company, 2005 Another major factor is the wide disparity in wages paid in the West and those in third world countries. A job that would require 20-30 dollars/ hour to be paid in the West could be completed in about 1 dollar/hour in China. (Vestring Till et al, 2005) Human right laws and adherence to such practices are also questionable in these countries. Severe lack of job opportunities, inflation and rising poverty indexes make employees work under harsh conditions without questioning authority. These have prompted civil society to question whether this kind of manipulation and exploitation of... This report stresses that the ethics of companies off shoring factories to third world countries and managing their business by paying meagre salaries and violating several labour laws regarding minimum wages and working hours are being debated constantly. It is true that to an extent the developed countries do not promote the growth of indigenous industries as it would severely impact their business. Import duties in rich countries on a variety of goods are high which discourages third world countries in developing their own industry. This paper makes a conclusion that several multinational companies over the last decade have relocated their factories and businesses to third world countries. This to an extent has managed to open up the economy of these countries by generating employment and also creating foreign exchange. In the face of stiff competition from emerging economies like China the concern of the business houses to look for cheaper avenues of manufacturing is true and needs to be considered. There are several examples of factories in third world countries running as per the stated labour laws of the particular nation but the number of companies doing it otherwise far exceeds those doing it ethically. It is therefore imperative that a fine balance needs to be struck between these extremes since it ultimately boils down to the question of human dignity, basic rights of fair wages, ethical business practices and whether you as a company or a consumer would want to be associated with a product that has been manufactured at the cost of another’s misery.

China Goodwill or Badwill Essay Example | Topics and Well Written Essays - 1250 words

China Goodwill or Badwill - Essay Example Just as all the rising great powers in the world history does, China will have to take measures in order to survive and secure her position as a super. An increasingly powerful China is most likely going to try to dislodge the threat of the United States out of Asia. One scholar paints a picture of an ideal rising China who is more reasonable, flexible and nonviolent; another draws a dark image of a calculating rising China who is aware of her weaknesses (especially in the military capability), and who is wisely trying to extricate herself from the internal and external threats of these weaknesses so as to secure the commanding position in the global balance of power in the future. In lieu of the principles of debate, Mearsheimer's arguments shine through. He was able to defend his stance by providing public historical accounts of the actions of past powerful nations. However, this does not prove that Brzezinski's view is not well-founded. There are, in fact several scholars who share his notion of a reasonable and powerful China based from the country's present peaceful dealings. But just as Mearsheimer had stated, we cannot know what political reality is going to look like in the year 2025. At present, China's actions possibly is a sincere att empt for peaceful progress but 45 years from now when China has grown powerful and far-reaching, who will be capable of preventing them from trying to dominate Asia, prevent them from dictating the boundaries of acceptable behavior in their region and prevent them from translating their economic strength into military might that could create all sorts of trouble for the current regional hegemon that is the United States As competition in all aspects goes, one dedicated player strategizes and tries to outmaneuver his competitor in order to be on top. China is competing for economic prosperity and the United States is trying to preserve his position as title holder. Conflicts are inevitable. China is a threat to the United States. Goodwill or bad will It depends on the players' future behaviors. There will be inevitable frictions as China's role increases and as Chinese "sphere of influence" develops however, Brzezinski believes many negative consequences that often accompany the rise of new powers can be avoided. True. It is possible in an ideal world. Unfortunately, we are not living in one. Everything depends on the stage players' actions. According to Brzezinski, the current Chinese leaders appear much more flexible and sophisticated than many previous aspirants to great power status and therefore would not follow the path of violence like the past great nations have done. Mearsheimer rebuts that China is expected to act the same way as the US-She will want to maintain regional hegemony to get back Taiwan as well as dominate Asia the way US does Western hemisphere. In his words: Are they more principled, more ethical, less nationalistic or less concerned of their sur vival Mearsheimer believes China is none of these things. In my perspective however, who is Mearsheimer to assume authority over the Chinese leaders' intentions And again I state, China is a threat but the reality of this threat depends on the stage players' future actions. Over a decade ago, China did not enjoy full diplomatic relations with several countries due to border disputes, the June 1989 killing of civilians in Beijing, their public attempt to export their

Universal rules of marketing Essay Example for Free

Universal rules of marketing Essay Describe any universal rules of marketing that might be applied to most products, markets, customers and situations.  All marketing activities have one thing in common and that is to give customers a reason to buy the companys product. One of the most important universal rules of marketing is that marketers need to find a way to break out of commodity status to meet customers needs better than competing firms. All organizations both for profit and non-profit require effective planning and a sound marketing strategy to do this effectively. The Internet has shifted the power to customers not marketers. The reason for that is, the customer has access to more information and is now able to do comparison shopping. Marketers often conduct and analyze research to see the needs, opinions, and attitudes of the customers. Marketing strategy helps companies to evaluate the usage of their strengths and capabilities to meet the needs and requirements of the market. Due to the customers constant new needs and wants, marketing is forced to continuously change and adapt to its dynamic environment. Having the right information is just as important as having the right product. Marketers have learned that by establishing a long-term customer relationship, they can increase customer sales and gain important marketing information about their customers. Having a good relationship with customers is a great benefit to have, then marketing is people driven and it is all fulfilling the needs of customers, shareholders, partners, society and the organization itself.

The Piano History Essay Example for Free

The Piano History Essay In the 1700’s the piano was invented by Bartolomeo Cristofori in Florence, Italy first introduced to the world as the pianoforte meaning â€Å"Soft loud†. â€Å"In the last quarter of the 18th century the piano had become the leading instrument of the western art of music that still lives on till today as an exotic instrument played by talented people in the world.† (Wendy Powers, 2003) Music has lived on from the beginning of time by all cultures and races for decades. Music is known to make the heart, soul, and brain one. Without this invention Beethoven would have not made the music that lives on till today and many other talented famous throughout the world. The piano reaches out to the most inner deepest soul all the way to keys that charge up chakras for well-being. A piano has 8 white keys c,d,e,f,g,a,b,c and 5 black known as the Chromatic scale which is 13 including next count which correlates with the 8, 11, 13 chakras. Bartolomeo Cristofori was born on May 4 on 1655 and passed away in 1731. Bartolomeo Cristofori’s occupation was a harpsichord maker and a designer. By 1688, Prince Ferdinando de Medici of Florence, son of the Grand Duke of Tuscany got Bartolomeo Cristofori because of his talent and reputation. The princes owned forty harpsichords and spinets, and hired Cristofori at the age of 33 to both curate the collection, and build new ones. Cristofori became the custodian of the instruments in the court in starting from 1690. Around 1700, he began to work on an instrument on which the player could achieve changes in loudness just by changing the force with which the keys were struck. Instead of the quill jacks used to pluck the string on the harpsichord, Cristofori’s innovation was to devise a way in which the strings were struck from below by individual hammers covered in deer leather. He had created the first two harpsichords with the first real escapement mechanism. When Italian Renaissance spread throughout Europe, the upsurge of innovation in art, culture and science was developing todays known as culturally rich. The 17th and the 18th centuries, decades from when the piano was invented the history of Italy is considered part of the early modern period. However this period, at least the first half, is often closely associated with the dominant artistic and architectural movement known as Baroque. The era of Italian Baroque was the birth of opera as a major form of entertainment. Unlike the plays popular up to this time, opera combined music and theatre into a spectacle that was designed to be a feast for the senses (Chakras). The origins of opera are credited to a Late Renaissance group of poets, musicians and humanist known as the Florentine Camerata, thanks to Bartolomeo Cristofori invention. This time also was marked the beginning of long foreign domination of Italy in the aftermath of the Italian Wars of the 16th century. After these wars were over, the Italian landscape was peaceful for a long time, expression with art talks during these time periods. The Renaissance in Italy was over by 1600 but Italy still made up a large portion of the European economy. However, the economic power of the country as a whole declined and none of the various Italian states did anything concrete to take advantage of the Industrial Revolution but they did however make other history in humanities. From the 14th century until the late 17th century, Italy grieved a very high death rate from many outbreaks of the plague. They are known as the Black Death and associated with medieval times; this plague did not come even come to a near end in the 13th century. The largest death toll had been in the early 1600s when an estimated 1,730,000 people died due to plague in Italy. Perhaps the pianos were some kind of good thing in the survivor’s lives’ to expression and create music. This was almost 14% of the population of the country at that time and also the time the piano had come around. There was an Economic decline; the powerful Habsburgs of Spain had dominated most of Italy in one form or another starting 1559 to 1713, and music and art continued to speak freely. In developing the piano Bartolomeo Cristofori had been working on getting a feel for the harpsichord to respond to touch. He developed a mechanical action that made it possible to sound simultaneously as many notes as one had fingers and do to this to be able to produce any work in the entire literature of Western music with variations of loud and soft according to the players touch at the keyboard. It included a complex mechanical action with a hammer that rose towards a string four times as fast as the finger, an escapement to allow the hammer to rebound from the freely vibrating string, a check for the hammer to prevent bouncing, and a shift so the hammer would play only one of the two strings to reduce volume. Cristofori’s hammer mechanism was so well designed, that no other of comparable sensitivity and reliability was developed as known for another seventy-five years. The highly compound accomplishment of the modern piano may be sketched directly to his original concepti on. Todays the piano sustains pitches in a lyrical fashion, creating all musical styles and moods and is universal all because of Bartolomeo Cristofori’s invention of the great musical instrument. This popular instrument has changed over the years (except for its hammers), and how its flexibility and expressiveness have inspired composers such as Beethoven, Schumann, Liszt, and Bartà ³k. It’s been pasted down for decades and artist today become best friends with the piano as they have the talent to sing and play with the piano. People have talents and a musical part in their life because of the invention that was lead down for decades starting from Beethoven. Pianos have improved from the 1700s of course from sound, shape and functionality since Bartolomeo Cristofori’s invention but he was the Italian that brought a different sound of music into our world. We went from having 88 keys on the piano 36 black and 52 white to high performance grand pianos with 92 keys as of today. From 1790 to the mid-1800s, piano technology and sound was greatly improved due to the inventions of the Industrial Revolution, such as the new high quality steel called piano wire, and the ability to precisely cast iron frames. The tonal range of the piano increased from the five octaves of the pianoforte to the seven and more octaves found on modern pianos. Around 1780, the upright piano was created by Johann Schmidt of Salzburg, Austria and later improved in 1802 by Thomas Loud of London whose upright piano had strings that ran diagonally. In 1881, an early patent for a piano player was issued to John McTammany of Cambridge, Mass. John McTammany described h is invention as a mechanical musical instrument. It worked using narrow sheets of perforated flexible paper which triggered the notes. A later automatic piano player was the Angelus patented by Edward H. Leveaux of England on 27 February 1879, and described as an apparatus for storing and transmitting motive power. John McTammanys invention was actually the earlier one invented (1876), however, the patents dates are in the opposite order due to filing procedures. On March 28, 1889, William Fleming received a patent for a player piano using electricity. Although before all these important beings and Bartolomeo Cristofori a man named Johannes Spinctus made the Spinet when later followed Bartolomeo Cristofori and his invention of the Spinettone which means â€Å"Big Spinet†. Not all of the piano elements where invented by Bartolomeo, but he did built the first piano and made great improvements in his time. Musicians that we still listen to their creations to including Bach and Beethoven first played on Bartolomeo Cristoforiâ₠¬â„¢s Harpsichord and liked to do so because of the higher pitch! Bartolomeo Cristofori put the pieces of the puzzle together for the invention of the piano. â€Å"The modern piano keyboard was first established during the 13th century of Medieval Europe with black and white wooden keys as it was later invented by Cristofori.† N/A (Unknown) Title Of Source: Piano History: The Complete Story. For decades the piano has become part of a business and career, and great talent of musical art. My boyfriend is a producer and he plays the piano and it is also a proven fact that music is the best medicine, specially hearing a piano play, and it was all because of the invention of the original piano back in time that lead to improved ones as of today. People evolved and became smarter and had the sources to build improved pianos. The piano is something that can be passed down for decades to come, just as Bartolomeo’s pieces have and changed the universe. Looking deeper into the Piano, it was created as corresponding to the flower of life. The flower of life is the original perfect geometric cemetry that created the universe. It is not only the root of mathematical proportions but also the source of shape, light of photonic solids and the source to every musical system in the world both known and unknown to humans, yes the dearest piano too. Isn’t it just phenomenal to know that music notes are separated by 90 degrees so are our chakras. So we can thank the flower of life that gave us the piano. The piano is a beautiful instrument that makes harmonic music and good for the soul. Now, what I came to conclusion is the piano might has not been able to change the world because wars, starvation and injustice continued. In the world of musicians and music lovers the piano was an improvement over the harpsichord which was only able to play loud of soft when levers where pushed. Many people try to push their dreams, because of their piano perfection and that opens doors to the talented! It’s nice to have a piano around; it’s a different feel every time, a great field of sound. Today 3 creations of Bartolomeo Cristofori from the years 1720, 1722, and 1726 remain in Museum’s around the world, but are too old and not playable. References Arkenberg, Rebecca. (October, 2002) Title of Source: Music in the Renaissance† Retrieved From: 2000http://www.metmuseum.org/toah/hd/renm/hd_renm.htm Bellis, Mary. (Unknown) Title of Source: The History of the Piano Bartolomeo Cristofori Retrieved From: http://inventors.about.com/od/pstartinventions/a/piano.htm Cipolla, Carlo M. (1981) Title of Source: Fighting the Plague in Seventeenth Century Italy. Retrieved From: http://en.wikipedia.org/wiki/Italian_plague_of_1629%E2%80%931631 Duchnycz, Jordan. (May, 2012) Title Of Source: Spirit Of Science 1-15 full movie series Retrieved From: http://www.youtube.com/watch?v=IaDOkMEK4ukfeature=related Powers, Wendy. (October, 2003) Title Of Source: The Piano: The Pianofortes of Bartolomeo Cristofori (1655–1731) Retrieved From: http://www.metmuseum.org/toah/hd/cris/hd_cris.htm N/A. (Unknown). Title of Source: Who Invented the Piano? Retrieved From: http://www.piano-play-it.com/who-invented-the-piano.html N/A (Unknown) Title Of Source: Piano History: The Complete Story Retrieved From: http://www.get-piano-lessons.com/piano-history.html