Personal Effectiveness Report

Personal Effectiveness Report Executive Summary Problem Statement Poor performance of duties is a big challenge to human resource managers since it impedes the progress of the organisation. Managers suggest that poor performance is caused by professional negligence, disorganisation, lack of devotion, and laziness among others.Advertising We will write a custom report sample on Personal Effectiveness Report specifically for you for only $16.05 $11/page Learn More However, poor performance can be caused by poor allocation of duties where managers allocate roles regardless of the employee’s talents, preferences and attitudes. This implies that some employees are forced to perform duties to get money although they do not have passion for the duty Purpose The purpose of this report to give a detailed evaluation of an employee in order to choose a team that will participate in marketing. It will aim at evaluating the employee by applying various psychometric indicators which include Sel f-monitoring, Big Five Locators, Interaction Styles and Communication Test. Introduction Scenario Description Our university has introduced new courses in its curriculum according to the academic and professional needs of the surrounding society. However, the society is not aware of these new courses since they were introduced during the last academic year. In fact, this is the second intake for the courses implying that their popularity is low. This condition calls upon the marketing department to act swiftly in order to publicize the new courses to students. Nonetheless, the assistant marketing officer who is responsible for conducting the actual marketing was employed last month. The organisation has not evaluated Assem’s competence in regard to his marketing skills. We shall, therefore, conduct a personal evaluation to determine whether he is fit for marketing the new courses and realising the intended results. During marketing, he will be accompanied by two colleagues wh o include Kerry and Sarah. Kerry is the public relation officer who is in charge of maintaining a good corporate image to the outside world. He has worked in this department for four years implying that he has enough experience and sufficient history about the company. This experience makes it important for Kerry to work with Assem since marketing should be conjoined with good corporate relations. Additionally, Assem will be working with Sarah who is in charge of career development in the university.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More She has worked in this institution for three years and her performance is extremely outstanding. Assem needs her assistance since the marketing of courses is related to career development (Edmonds, 2009). Overview of Psychometric Indicators During this evaluation, Assem was evaluated using four psychometric indicators which include Self -monitoring, Big Five Locator, Interaction Styles and Communication test. Self monitoring evaluates effectiveness by presenting a set of several questions which the subject should answer. The answers are based on a scale that ranges from zero to five. The scale values have different meaning according to the degree that has been pre-stipulated. The scores of all questions are added up to give the sum of the overall scores which define the monitor value. The highest value of self monitor is 65 while the lowest value is 0. The conventional value shows that people with high self monitors attain a scale of 53 and higher values than that one. People with high self monitor are better than the ones with low self monitor. They can perform in a better manner than their counterparts who have low self monitors. Secondly, the big five locator evaluates emotional stability, extroversion, openness to experience, agreeableness and contentiousness. The evaluation is also gauged by giving scaled opin ions and adding up in order to get the final values. These sums are measured conventional values which interprets the meaning of the values that has been obtained. Additionally, the psychometrics involves the use of self control and interaction styles.Advertising We will write a custom report sample on Personal Effectiveness Report specifically for you for only $16.05 $11/page Learn More Literature Review Previously, it has been stated that this evaluation considers four indicators which include Self Monitoring, Five Big Locator, Interaction Styles and Communication Skills. However, there are many indicators that measure the effectiveness including IQ tests, emotional intelligence, and self control among others. Choosing the four indicators is inspired by existing literature showing that the uses of these indicators are consistent with the managerial requirements. In this light, researchers argue that marketers should understand their characteristics. Moreo ver, they contend that marketers should understand whether they can change their characters according to situations that confront them. Further, they contend that capability of changing the marketing strategies is a crucial factor. In this case, they suggest that a marketer should be capable of changing a strategy if the original one does not work. This implies that they should understand their flexibility and the capability of embracing change. The authors are consistent with the ideologies that are addressed by self monitoring. This implies that application of self monitor is a suitable evaluation tool for Assem. Additionally, they argue that emotions determine the tolerance level which dictates the ability to convince customers. In this case, an impatient marketer can become intolerant when potential customers pose many questions. On the same note, the method of Big Five Locator seeks to evaluate the emotional stability. Additionally, marketing is concerned with the openness of t he person who is evaluated. Similarly, Big Five Locator addresses the level of openness in order to determine whether the person provide information openly. Additionally, it is evident that marketers should control the contention and controversies. Research purports that low levels of contention ensures that marketers do not conflict with potential customers leading to loss of interest.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In the same way, Big Five Locator evaluates the agreeableness of a person to opinions which are raised by others. This implies that marketing and Big Five Locator are concerned with level of contention. These instances show that the Big Five Locator method is consistent with the ideologies of marketing. It, therefore, follows that this method is a pertinent and a crucial indicator that can be used to determine the effectiveness of a marketing agent. Lastly, previous literature portrays a strong relationship between marketing and communication with potential customers. In this case, a marketer must deliver information in a clear, precise and understandable manner (Stenerson, 1994. Consequently, the above tests aim at evaluating the ability of Assem to communicate with people. It aims at evaluating whether he can balance his time with the content he delivers during a marketing talk (McDonald, 1998). Data Methodology of Testing In order to test the capability of Assem, four tests were conducted on him. These tests included: Interaction styles This test was conducted to determine four aspects of interaction styles which include Get-Things-Going, Behind-the-Scenes, In-Charge and Chart-the-course. The table below shows the interaction styles and characteristics of people who have those aspects. Get things going Behind-the-Scenes In-Charge Chart-the-Course Fast Pace Take Responsibility Decisive Take caution Find Recognition Security Conscious Seek Competition Goal oriented Positive about issue Perform Excellently Administrative Follow plans Trustworthy Patient Fast Paced Organized Table 1: It represents the various interaction styles and the attributes that are exhibited by each of them The big 5 locator The big five locator test was used to determine the emotions of Assem that could affect his activities in the field. These include; Extroversion Emotional stability Openness Agreeableness Conscientiousness Self monitoring This test aims at measuring t he level of emotions that is exhibited by the person who is considered. A reference score of 53 is used in a manner that when the score is below 53, the person has high self monitoring capability while scores above 53 portray low self monitoring capability (Campos, 1991). Self control This is a test that assigns personality according to the score which is obtained through computations. Its results show the strengths, potential strengths and limitations of the individual. Results Interaction Styles Interaction Style Score Get-Things-Going 14/28 Behind-the-Scenes 15/28 In-Charge 5/28 Chart-the-Course 16/28 Big Five Locator Emotional Stability 1 Eager 5 4 3 2 1 Calm 2 Sociable 5 4 3 2 1 Loner 3 Dreamer 5 4 3 2 1 Serious 4 Courtesy 5 4 3 2 1 Abrupt 5 Neat 5 4 3 2 1 Messy Emotional Stability= Row1+ Row2+ Row3+Row4+Row5 Emotional stability= 5+4+3+4+2= 18 Extroversion 6 Cautious 5 4 3 2 1 Confident 7 Optimistic 5 4 3 2 1 Pessimistic 8 Theoretical 5 4 3 2 1 Practical 9 Generous 5 4 3 2 1 Selfish 10 Decisive 5 4 3 2 1 Liberal Extroversion= Row6+ Row7+ Row8+Row9+Row10 Extroversion level= 5+3+5+4+2= 19 Openness to Experience 11 Discouraged 5 4 3 2 1 Motivated 12 Exhibitionists 5 4 3 2 1 Private 13 Imaginative 5 4 3 2 1 Obey authority 14 Warm 5 4 3 2 1 Cold 15 Stay focused 5 4 3 2 1 Easily Distracted Openness to Experience = Row11+ Row12+ Row13+Row14+Row15 Openness to Experience= 4+4+3+4+3 =18 Agreeableness 16 Easily embarrassed 5 4 3 2 1 Don’t give a damn 17 Outgoing 5 4 3 2 1 Cool 18 Seek novelty 5 4 3 2 1 Seek Routine 19 Team player 5 4 3 2 1 Independent 20 Preference for order 5 4 3 2 1 Comfortable with chaos Agreeableness = Row16+ Row17+ Row18+Row19+Row20 Agreeableness= 2+2+3+2+2 =11 Conscientiousness 21 Distractible 5 4 3 2 1 Unflappable 22 Conversational 5 4 3 2 1 Thoughtful 23 Comfortable with ambiguity 5 4 3 2 1 Prefer things clear-cut 24 Trusting 5 4 3 2 1 Sceptical 25 On ti me 5 4 3 2 1 Procrastinate Conscientiousness = Row21+ Row22+ Row23+Row24+Row25 Conscientiousness= 3+2+3+2+3 =13 Scores and Interpretation Emotional Stability 18 Reactive Extroversion 19 Extrovert Open to experience 18 Explorer Agreeableness 11 Challenger Conscientiousness 13 Focused Gragh showing the aspects of Five Big Locator Self Monitoring Questionnaire Question 11 22 3 3 44 55 6 6 77 88 99 110 111 112 113 TTotal Score 55 44 24 33 44 35 24 44 33 35 55 44 35 55 Self-monitor test shows a value of 55, which is greater than 53 (5553), implying high levels of self monitor that raise his capability to change according to situations (Habel, 1991). Self Control Assem’s Strengths He can easily monitor himself among his colleagues He can modify his ideologies in order to accommodate others He is sociable since he is an extrovert Potential Strengths He is agreeable Have stable emotions Limitations He is a challenger Results Analysis Interaction Styles Assem exhibits three interaction styles which include Get-things-Going, Behind-the-Scenes and Chart-the-Course. This implies that he can efficiently communicate with Kerry and Sarah as well as compromise with them when confronting issues. Five Big Locator The Five Big Locator shows that Assem has the following attributes. Emotionally unstable Strong Extrovert Exhibits little openness to experience Low levels of agreeableness Low levels of conscientiousness Since he is an extrovert, he will interact well with Kerry and Sarah for the success of the marketing program. Self Monitor A self monitor score of 55 shows that Assem can monitor and modify his behaviour when working with Kerry and Sarah. This implies that he can work with both of them in a favourable manner. However, results shows that he is contentious in nature meaning that he might challenge other during discussions. Self Control Assem’s Strengths He can easily monitor himself among his colleagues He can modify his ideologies in order to accommodate others He is sociable since he is an extrovert Potential Strengths He is agreeable Limitations He is a challenger Assem can, therefore, take on a leadership role and perform excellently since he has a high self monitoring and control. Recommendation and Conclusion There are various recommendations that could arise from the tests that were conducted. The management should assign the task to Assem since results show that he is capable leader. He should be advised about controlling emotions and contention in order to improve his performance. Assem should be allowed to work with Sarah and Kerry so that they can share their experiences with his since he has low openness to experience. In conclusion, this group that will comprise of the three personnel under the leadership will carry out their role perfectly owing to the tactical selection and all-rounded leadership. References Campos, A. (1991). Stability of Emotionality Scores. Perceptual And M otor Skills, 73(7), 795. Edmonds, C. (2009). Commentary of Delivering An International HR Strategy At DHL: Pole Position Puts Emerging-markets Division At Head Of Pack. Human Resource Management International Digest, 17(1), 32-34. Habel, A. (1991). Self-assessment. Current Paediatrics, 1(2), 125-126. McDonald, S. (1998). Commentary of GE Backs Power Marketer. The Electricity Journal, 11(1), 5. Stenerson, H. W. (1994). Behind The Markets. Chemical Engineering News, 22(20), 1876-1880.

Comments for Ruby Code (Usage, Single, and Multi-Line)

Comments for Ruby Code (Usage, Single, and Multi-Line) Comments in your Ruby code are notes and annotations meant to be read by other programmers. The comments themselves are ignored by the Ruby interpreter, so the text inside the comments isnt subject to any restrictions. Its usually good form to put comments before classes and methods as well any piece of code that may be complex or unclear. Using Comments Effectively Comments should be used to give background information or annotate difficult code. Notes that simply say what the next line of straightforward code does are not only obvious but also add clutter to the file. Its important to take care not to use too many comments and to be sure the comments made in the file are meaningful and helpful to other programmers. The Shebang Youll notice that all Ruby programs start with a comment that begins with #!. This is called a shebang and is used on Linux, Unix and OS X systems. When you execute a Ruby script, the shell (such as bash on Linux or OS X) will look for a shebang at the first line of the file. The shell will then use the shebang to find the Ruby interpreter and run the script. The preferred Ruby shebang is #!/usr/bin/env ruby, though you may also see #!/usr/bin/ruby or #!/usr/local/bin/ruby. Single-Line Comments The Ruby single-line comment begins with the # character and ends at the end of the line. Any characters from the # character to the end of the line are completely ignored by the Ruby interpreter. The # character doesnt necessarily have to occur at the beginning of  the line; it can occur anywhere. The following example illustrates a few uses of comments. #!/usr/bin/env ruby # This line is ignored by the Ruby interpreter # This method prints the sum of its arguments def sum(a,b)   Ã‚  puts ab end sum(10,20) # Print the sum of 10 and 20 Multi-Line Comments Though often forgotten by many Ruby programmers, Ruby does have multi-line comments. A multi-line comment begins with the begin token and ends with the end token. These tokens should start at the beginning of the line and be the only thing on the line. Anything between these two tokens is ignored by the Ruby interpreter. #!/usr/bin/env ruby begin Between begin and end, any number of lines may be written. All of these lines are ignored by the Ruby interpreter. end puts Hello world! In this example, the code would execute as Hello world!

Answering questions Assignment Example | Topics and Well Written Essays - 250 words - 3

Answering questions - Assignment Example This is why in the research conducted; the researcher identified both the dependent and independent variables in order to know which factors he cannot manipulate. However, the researcher did not rely on quantitative methods. This is because in quantitative methods, much data is collected which implies that results may be limited as they offer numerical explanations rather than detailed description of results. In addition, research is conducted in unnatural way in order to apply a level of control, which might produce different results from the real world results. Further, results obtained do not reflect how people think and feel about the research topic. The researcher in this research had good grasp of research questions, which allowed him to compare photographs of candidates in different newspapers but in the same race. In this case, Pollock (58) asserts that it is easy to influence information in reproducible and consistent

Research Critical Appraisal Article Paper Example | Topics and Well Written Essays - 750 words

Critical Appraisal Article - Research Paper Example Need for urgent treatment and trauma undermine initiatives for preserving fertility and little knowledge exists on perception of the patients and their decisions on fertility preservation following availed information. The clinical problem was therefore preservation of fertility among cancer patients, who are still in their reproductive age, prior to treatment. The research problem however, was lack of knowledge on perception of cancer among patients of the reproductive age, based on availed information, and use of fertility preservation techniques. This knowledge, among care providers and patients, can inform decisions on preservation of fertility (Peddie, Porter, Barbour, Culligan, MacDonald, King, Horn, and Bhattacharya, 2012). The author established significance of the study through identifying the target population, significance of reproduction to the population, and threat to reproduction due to uninformed decisions into cancer treatment, following diagnosis. Importance of reproduction to the society identifies significance of the problem to every individual who has understood the role of procreation and wish for personal fertility of that of a friend, relative, or an associate. Identification of existence of fertility preservation techniques that were still underutilized also established significance of the study to diagnosed cancer patients and those who have not been diagnosed with cancer because everyone is at risk. The purpose of the study was to expand the audience’s knowledge on factors that influence people’s decisions to preserve their fertility following cancer diagnosis and current application of available fertility preservation methods. The study aimed at developing knowledge on patients’ perception on and use of fertility preservation method and these relate to the research problem of lack of knowledge on patients’ perception on and application of the preservation techniques. The objective

Social Behavior of the Silvered Leaf Monkey Essay Example for Free

Social Behavior of the Silvered Leaf Monkey Essay Adult Silvered Leaf Monkey (Trachyphitecus sp. ) can be distinguished by having silver-tip fur, with dark-skinned face, a feature which is entirely different from the infants. Infants can be seen as a starling bright orange. However, in Sabah (Malaysian Borneo) reddish adults also occur. Species Range Species of Silvered Leaf Monkeys can be found ranging from Indochina, Southern Burma, Southern Thailand, Peninsular Malaysia to Sumatra, Java, and Borneo. Group Size Species of Silvered Leaf Monkey are usually found in groups up to about ten. The average group size of Javan Langur is around seven individuals (V. Nijman, unpubl. data; cited in Nijman and van Balen, 1998). Based on Kool (1991) found that groups ranged in size from 6-21 individuals with one or two adult males in the group. Group sizes were observed to be larger on Lombok Island, Indonesia, in secondary and monsoon forests than in tropical forests (Supriatna et al. , 1986). Foraging Behavior of Silvered Leaf Monkey Silvered Leaf Monkeys are observed feeding on young leaf shoots or forest fruits in swampy areas, riverine forests and back-mangrove (â€Å"Silvered Leaf Monkey. † 2007). The diet of the Leaf Monkey consists of young leaves and leaf buds, including sweet and fleshy fruits (ripe and unripe), flowers, flower buds, and insect larvae (Kool, 1993). During times that fruits are unavailable or not in season, they increase the intake of young shoots/leaves. It was found out that half of the dietary intake for the subspecies T. auratus sondaicus consisted of protein-rich leaves (Kool, 1992, 1993). In addition to that, the leaves that, the Silver Leaf Monkey selects and prefers to eat consists of low-fiber contents which are easily digestible (Kool, 1992). Silver Leaf Monkey rarely eat mature leaves, they are observed to spent 20% of feeding time foraging on species of Moraceae. When the favored food are scares, their important food source are young leaves of the teak tree (Tectona grandis), (Kool, 1993, 1991). The midrib part of the leaf of teak tree are mostly preferred to be eaten by the Silver leaf Monkey. Nutritional Value of Their Diets Part of their diet, are high protein rich leaves and leaves with low fiber-content which are easily digestible. According to Kool (1993) twenty seven to thirty seven percent of their diets was fruit in which fifteen to twenty seven percent consists of the diets of unripe fruit, and ten to twelve percent of the diet ripe fruit. These fruits that they consume consists of higher amount of condensed tannins, (which according to Goltenboth 1976; Davies, et al. , 1998; Kool, 1992, is useful in the diet because they may reduce acidosis of the stomach by slowing down the rate of fermentation) and total phenolics. Part of the diet of the subpsecies T. auratus sondaicus are ripe fruits which was found causing acidosis in colobines, this is maybe the reason why colobines avoid eating this (Goltenboth, 1976; Kool, 1992). Some of the species also prefer eating fruits with seeds. Some of the important species of trees they prefer to consume are from Ficus sinulata, Ficis sumatrana and Vitex pinnata (Kool, 1993). Depending on what kind of fruits was in season especially during the month of July, August, September, January and February, the kind of food that different groups prefers, varies. Groups may feeds simultaneously having the same food preference. Individuals may be observed eating while the others are traveling or resting. It was also observed that compared to other group of adults and sub-adults the male Silvered Leaf Monkey fed less frequently (Brotoisworo and Dirgavusa, 1991). Locomotion It was observed that the silvered leaf monkey (Javan langur) moves through the forest, quadrupedally (Rowe, 1996). Social Behavior The species of Javan langur are found living in social groups of one or two adult males and some groups on Lombok islands are observed to have only one male. The males were observed to separate and travel solitarily or mixed with all-male groups. The male tends to maintain close proximity with other males the same is true with the females, who tend to maintain close proximity with other females. Aggressive behavior of adult females against one another of the same sex can be observed. Some females may tend to care infants which are not from them (Kool, 1991; Supriatna, etal. 1986; Bennett and Davies, 1994; Rowe, 1994; and Mengantara and Dirgayusa, 1994). Vocal Communication: Silvered leaf Monkey produced a sound like â€Å"ghek-ghok-ghek-ghok,† which serves as their alarm call (Gumaya et al). Reproduction: The species of silvered leaf monkey produces or gives birth to only one offspring at a time. References Bennett, E. L. and Davies, A. G. 1994. The Ecology of Asian Colobines. in Colobine Monkeys: Their Ecology, Behaviour and Evolution. eds. A. G. Davies and J. F. Oates. Cambridge University Press: Cambridge. Brotoisworo, E. and Dirgayusa, I. W. A. 1991. Ranging and Feeding Behavior of Presbytis cristata in the Pangandaran Nature Reserve, West Java, Indonesia. in Primatology Today. eds. A. Ehara, T. Kimura, O. Takenaka, and M. Iwamoto. Elsevier Science Publishers: Amsterdam. Davies, A. G. , Bennett, E. L. , and Waterman, P. G. 1988. Food Selection By Two South-east Asian colobine monkeys (Presbytis rubicunda and Presbytis melalophos) in Relation to Plant Chemistry. Biological Journal of the Linnean Society. Vol. 34, 33-56. Djuwantoko. 1994. Habitat and Conservation of Ebony Leaf Monkey in Deciduous Forests (teak), in Central Java. (abstract) XVth Congress of the International Primatological Society. Bali-Indonesia. Goltenboth, R. 1976. Non Human Primates (apes, monkeys and prosimians). in The Handbook of Zoo Medicine. (translation) eds. H-G. Klos and E. M. Lang. Van Nostrand Reinhold: New York. Gurmaya, K. J. , Adiputra, I. M. W. , Saryatiman, A. B. , Danardono, S. N. , and Sibuea, T. T. H. 1994. A Preliminary Study on Ecology and Conservation of the Java Primates Kool, K. M. 1991. â€Å"Behavioral Ecology of the Silver Leaf Monkey, Trachypithecus auratus sondaicus, in the Pangandaran Nature Reserve,† West Java, Indonesia: (abstract) Primate Eye. Vol. 44, 19-20. Kool, K. M. 1992. Food Selection by the Silver Leaf Monkey, Trachypithecus auratus sondaicus, in Relation to Plant Chemistry. Oecologia. Vol. 90, 527-533. Kool, K. M. 1993. â€Å"The Diet and Feeding Behavior of the Slilver Leaf Monkey, (Trachypithecus auratus sondaicus) in Indonesia. † International Journal of Primatology: Vol. 14(5), 667-700. Mengantara, E. and Dirgayusa, I. W. A. 1994. Social Behavior of lutung (Trachypithecus auratus sondaicus) in Pangandaran Nature Reserve. (abstract) XVth Congress of t

Punishment Quote in The Scarlet Letter :: essays research papers

Punishment Quote “Only the man who has enough good in him to feel the justice of the penalty can be punished; the other can only be hurt.'; This is a very interesting quote, and depending what you make of it, it can be very confusing. To most people this quote might not mean anything, but you must read it and try to understand it. Though this quote can relate to a persons personality, it also might not relate to a person at all. All people are different and think differently than others. Almost everybody in the world has a different understanding of what is wrong and what is right, and also of what should be punished and what should not be punished.   Ã‚  Ã‚  Ã‚  Ã‚  The quote “Only the man who has enough good in him to feel the justice of the penalty can be punished; the others can only be hurt,'; may have many meanings to many different people. To me this quote means that if a person does not know or does not believe that what they have done to be punished is bad, then the punishment will mean nothing to them. If the person thinks that they did nothing wrong, and thinks there is no reason for them to be punished, then the punishment will mean nothing to them. The person will gain nothing, they will gain no knowledge from their act or their punishment. There are a lot of reasons why people do not understand the concept of punishment in the world. People think very differently from others, therefore, people will have different beliefs of what is right and what is wrong. A person might consider one thing to be a wrong action and the need to be punished, while another person thinks the opposite. They might think it is not wrong and there is no need for punishment. If actions are not dealt with correctly, punishment will be of no use. People will become out of control and there will be nothing but chaos in the world we live in.   Ã‚  Ã‚  Ã‚  Ã‚  This quote relates to the book, The Scarlet Letter, as well as all of its characters quite a bit. In fact the whole book, from what I have read, is mainly about punishment, while this quote is also about punishment. The main character of The Scarlet Letter, Hester Prynne, must deal with a major punishment for her actions. Hester Prynne realizes that what she did was wrong and she accepted the punishment willingly, she even made and sewed the “A'; herself.

Team Case Critique

Electronic Arts is an American based company it mainly markets and produces computer and video games. It’s widely recognized for developing brilliant sports games along with this it also produces a wide variety of different games for the consumers. Moreover it manufactures the games fulfilling the requirements of all the platforms that is it does not restrict its games for the usage of one platform only.It is a profitable and prosperous company, however in the present days it is suffering as there are some great concerns regarding its business. For this purpose the board would advice the CEO that the company should bring a change in its strategies in order to thrive in such a competitive and demanding environment the company should firstly look towards the creation of downloadable games of this will not only increase the sales of its games but also reduce the costs of physically making the game, the handling and inventory of the games.More to add Electronic Art should work on establishing an online platform where games are available for being downloaded, although this will cost the company some amount but the increase in revenue that will be generated by the sale of the games online will be completely worth the efforts. Additionally making small versions of the game will also be favorable for the company as converting the larger versions into mini versions does not require much additional resources.This way the games can easily be downloaded to wireless devices such as the mobile phones and I pods, which will be an added source of income for the company without incurring a great deal of added costs. There is a price ceiling that exists in the game market of $59. 99 the platform manufactures do not wish to increase the price beyond that, these console manufactures have great power to influence the prices. The only way Electronic Art can shatter this price limit is by producing innovative and distinguished games.By offering product differentiation only wil l the manufactures be able to set their own prices for their product instead of being under pressure by the console manufacturers. For this purpose the company should look to towards attracting fresh and young talent and merge them with the experienced teams that have made the name of the â€Å"popular games† a huge success in the market. The company’s statistics show that the top 100 games are responsible for 50 % of the sales for the company this means that the rest of the games for which money is spent on is simply wasted as it does not prove to be fruitful for the company.The company should adopt a strategy of producing limited games but doing a lot of research and development for the making of these games this as this will lead to a greater possibility that these games will be a winner in the market. This will provide opportunities for the company to cut down its costs and use its resources more competently. We also agree with valuing the employees and develop str ategies to retain the talented and experienced personnel of the organization. As a result we should provide the employees with enhanced monetary and non monetary benefits.Profit sharing with the employees is a great idea as that will make the employees feel a part of the company and encourage them to use resources more wisely. Try to coordinate employees to work cooperatively and come up with out of the box ideas and strategies. In our opinion the company should not discontinue usage of celebrity endorsement to promote the games but to limit it as far as possible in order to keep costs within a limit. Unnecessary and excessive celebrity endorsements should be avoided as this leads to increasing the burden of costs for the company.To resolve the issue of the high royalty fees charged by the console manufacturers EA should look forward with having negotiations with those companies. The companies should be told that Electronic Art is willing to pay for the royalty fees when a game is l ucrative in the market but in those cases where the games are not doing well in the market the console manufacturers should not take royalty fees from those games as the dealing for those games would be mainly to recover the costs and settle at breakeven.Special incentives such as supplementary royalty fees should be provided to the console manufacturers if the games are unbeaten and are doing a flourishing business. This incentive will help to motivate the console manufacturers to agree to Electronic Art’s offer. Starting off with small console manufacturer is a good idea as that enables to convince those manufacturers easily as they rely on Electronic Art’s games.They should motivate the console manufacturers that by following our company’s proposed recommendation regarding the royalty fees both of our companies will grow together this way. The future strategies have to be based on lowering costs but increasing revenue, but at the same time not compromising on the entertainment factor the games provide. The including of inbuilt advertisements within the game is a great source of revenue and also doesn’t distract the attention of the gamer.Advertisers are ready to market their products and services in such a manner as it is a fabulous way to subconsciously advertise a company’s product and services. Furthermore the suggestion of providing opportunities for the improvement the characters online with a small amount of fee is quite impressive. As many gamers will be willing to enhance the style and functionalities of their characters and with a small amount of fee numerous customers will be wanting to avail this facility which will lead to increased revenue for the company.After the company attains substantial success and generates enough funds it should focus its attention on developing multiplayer games, as these games require a great deal of capital to be developed. Hence firstly the company should expand by all those means that do not call for a significant amount of excess funding then move on to those projects that need a great deal of investments. Moreover the company should think of implementing other major projects which include virtual simulation when they have enough financing as these types of games also require ample of resources.Additionally in the long run the company could also work on coming up with its own platform, however this decision has to be taken quite carefully and vigilantly as there is a risk of losing out the customers if this strategy proves to be unsuccessful. At present the company’s strategy should be to capitalize on the sports section of the games in which the company is fine and move forward with the innovative and creative ideas that develop in the company that do not require a high level budget, later on it should move on to extensive projects when Electronic Arts has loads of funds to commence them.Summary Electronic Arts is a company that manufacture a wide v ariety of games for many console manufactures, online use and mobile phone devices. It specializes in the development of sports games . The company has its headquarters in America and it has been a giant in the game business and has come up with several of â€Å"super hit â€Å"games for the industry. It is recognized for a company that comes up with creative ideas and innovative games by altering the graphics, animation, programming, etc.The company is facing certain issues at present ant the only way to get back again is to develop certain strategies and act on them as soon as possible. Due to increased restrictions from the console manufacturers the company should also focus its attention to provide games online and on mobile phones as these steps will enhance the prosperity of the company. Additionally Electronic Arts should come up with original and new games, those games will be differentiated and then Electronic Arts will have the opportunity to charge more on those games.T his will help to diminish the price ceiling that exists in the market as Electronic Arts will be able to influence the price of the games. The company should try to negotiate with the other console manufacturers to remove the royalty charges incase the game does not do well in the market. Furthermore, the company should look for further ways to increase the revenue and cut down costs for the company.Inbuilt advertisements within the games and providing gamers the opportunity to upgrade the characteristics of the characters with a small amount of charge, these tactics will enable the company to generate added revenue. In the future when Electronic Arts has sufficient funds it should look towards emphasizing on multiplayer games and games with simulation effects. At present its strategy should be focused on increasing revenue while keeping costs within boundaries. Reference: 1) Website: www. ea. com Date accessed 1 July 2008