Project Proposal: Personal Portfolio Website :: Multimedia Technology & Design

IntroductionThe purpose of this research document is to showcase the mechanics and reasoning behind the proposed personal portfolio meet which will be created by Rob Geis in the upcoming academic year for the final year module.Rob Geis is a current second year student of the multimedia system Technology & Design course at State University. Keen to pursue a c atomic number 18er in website development Rob will be attempt a one year Website Development placement during the academic year at Global Digital Solutions.Project GoalsHere are the primary goals of the projectCreate a strong brand with offline and online touch points in which is modern, relevant and consistent.Create an innovative website portfolio to showcase my previous work, attract employers and have an outstanding drug user experience.Have a comprehensive make doledge of what it requires to create and maintain a user experience based website.Understanding of where the future of the website development industry and its technologies are heading.The goal of this research document is to recognise the main components needed in order to achieve the goals, what they consist of and the theory behind them. This will be do by exploring examples with both successful and unsuccessful outcomes.BrandingWhat is a brand?A brand is usually defined to be a visual summation used across a series of products in order to create an identity. Although a brand is much more than that, the visual aspect of the brand is non only to entice the customer but it also reminds us of our previous experience or feelings they have toward that particular brand. Essentially a brand is not effective without an equally as effective product, and vice versa. The brand is then as important as the product itself.What an effective brand needs To be emotional to be more than just a logo, to be a promise that answers questions about a person or company like who am I? and what am I about?Consistency A brand is seen at every touch point with a consumer to eventually shape an general brand image, consistency is needed throughout your image and products.Personality and style In this case the brand will be representing a digital media generalist. somewhat personality and style should be shown to represent the digital artist from a more personal level.Audience A strong brand needs to know firstly their audience and message they want to put across to then create an effective communication strategy. Know who your audience it and appeal to them directly.